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Trend Talks: Continuing the Conversation

Start Date:5/12/2021

Start Time:1:00 PM EDT

Duration:60 minutes

Trend Talks: Continuing the Conversation





MM+M is giving our full audience a peek behind the scenes of our typically closed-door #TrendTalks event with an informative 60-minute webcast. MM+M's editor-at-large, Marc Iskowitz, will speak to industry leaders who were part of the conversation about key findings from MM+M's Healthcare Marketers Trend Survey and touch on what they found to be the most poignant and relevant takeaways garnered from the exclusive event. It's the first time the #TrendTalks insights are being summarized in this format, so you won't want to miss it!

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Speakers

Chris Dowd

Senior Vice President, Market Development

ConnectiveRx

Chris has held leadership positions at some of the largest pharma manufacturers and agencies in the industry, pioneering prominent copay and patient affordability programs and creating innovative solutions for his clients. Chris has been a leading voice in patient access and adherence, providing insights into trends such as accumulator adjustment programs, the changing landscape of copay, and digital patient engagement.

Lindsay McGettigan

SVP & Activation Group Director

imre Health

Lindsay leads imre Health’s approach to ecosystem design and activation planning through an emphasis on translating empathy insights into actionable patient, caregiver and healthcare provider solutions. With experience ranging from architecting brand launch campaigns to building digital loyalty through community, Lindsay strives to deliver a seamless experience at every stage of the journey. With an eye toward fueling constant iteration and client business growth, Lindsay also drives imre Health’s analytics, reporting and measurement methodology to consider how patients act and how they feel.

Tony Dale

Senior Vice President of Sales, Everyday Health Professional, Chief Revenue Officer, MedPage Today

Tony joined the Everyday Health Group in August 2019 and serves as Senior Vice President of Sales and Chief Revenue Officer for MedPage Today. Tony has over 25 years of broad healthcare experience as an executive sales leader in digital marketing and technology across Pharma, Med Device, Health System verticals. Prior to joining Everyday Health Group, Tony was Chief Revenue Officer for Buoy Health, a health tech startup focused on AI-based chatbot technology. Previously, Tony led the sales efforts as SVP, Client Development and SVP, National Accounts at Healthgrades and spent more than 10 years with WebMD Medscape as GVP, BioPharma Sales

Marc Iskowitz

Editor-at-large

MM+M

Marc has spent more than a decade at MM+M. During that time, he has expanded the publication’s footprint into health tech, and – given the field’s ongoing revolution – conceived and helped launch what is now the MM+M Transform spring conference.
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Trend Talks: Continuing the Conversation
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