Phaedra Ruffalo, M.S., CSPI
Senior Director, Market Development
American Egg Board
Phaedra focuses her AEB team on marketing, innovation, new market channels, research and educational programs for Foodservice and Food Manufacturers. She has extensive experience in marketing, innovation and revenue growth across the Foodservice, CPG, and Food Ingredients sectors. Phaedra holds a B.S. in Food Marketing & Distribution, with a minor in Packaging Science and an M.S. in Hospitality Management from Rochester Institute of Technology.
Merissa Doran
Group Manager, Custom Insights
Datassential
Merissa manages Datassential’s Omnibus program and has 10+ years of supplier-side research and insight experience. She has extensive knowledge across qualitative and quantitative methodologies, including awareness, attitude and usage, menu innovation and optimization, and concept testing. Merissa holds a B.S. in Business Admin and a B.S. in Psychology from Elmhurst College.