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Learn How New Tech Can Benefit Suppliers

When:4/28/2021 10:00 AM EDT Convert to my Time Zone

Duration:60 minutes

Where:Right from your computer



The technological shift towards e-mobility, autonomous driving and shared mobility puts added pressure on suppliers and OEMs as they manage customer relationships. In addition, digital technology can help address key supply-chain challenges and make potential threats — such as the current shortage of semi-conductor chips — more visible.

During this webinar, leaders will offer insights about how automotive suppliers can use technology and innovation to better navigate the road ahead. You’ll hear from Tony Kratovil, industry vice-president and AMER manufacturing, auto, energy go-to-market lead at Salesforce; Marcel de Boer, senior strategic account executive, automotive at Salesforce; and Ryan Robinson, automotive research leader at Deloitte. Megan Hunter, executive vice-president, procurement and supply chain operations at Martinrea International, will explain how cognitive-procurement technology has transformed indirect procurement at Martinrea and reduced maintenance repair and operations expenses.

Attend this webinar to:

  • Recognize how digital transformation can help you better anticipate potential threats in the supply chain.
  • Gain a broader understanding of key technology shifts and how suppliers can respond and capitalize on them.
  • Take a closer look at the benefits of cognitive procurement with a success story from Martinrea.

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Megan Hunter

Executive Vice President, Procurement and Supply Chain Operations at


Megan Hunter was named Executive Vice President of Procurement and Supply Chain in December 2019. In this position, Hunter is responsible for designing and executing sustainable procurement and supply chain operations globally. Hunter joined Martinrea International Inc. in 2006 as Sourcing Manager Chassis Systems and Metallic Raw Materials, where she set strategy and negotiated agreements for ferrous and non-ferrous raw materials, the group’s largest purchase category. She has progressed through positions of increasing responsibility within the purchasing function, including Director of Purchasing for Martinrea International Inc. globally. Prior to joining Martinrea International Inc., Hunter held purchasing positions at Ford Motor Company, ThyssenKrupp Budd and LTV Steel Company. Hunter earned a BA from the University of Toledo in Toledo, OH and her MA from Central Michigan University in Mt. Pleasant, MI.

Tony Kratovil

Industry Vice President and AMER Manufacturing, Auto, Energy Go-to-Market Lead


Tony Kratovil is the AMER manufacturing solutions leader in the Salesforce Industries Team focused on Manufacturing clients and the Salesforce solutions that support their transformational journeys. He has over 25 years’ experience in enterprise software and consulting working with Fortune 500 companies in the Industrial Products, Automotive, and Diversified Industrials sectors.

Marcel de Boer

Senior Strategic Account Executive, Automotive


Marcel has over 13 years of experience in the Automotive industry and previously held various leadership positions at Schaeffler, a multinational Automotive supplier. For the past ten years he has focused on digitally transforming the way Automotive suppliers engage with their OEM and Tier1/Tier2 customers. Having been a long-time Salesforce customer himself, he joined Salesforce at the beginning of this year and takes care of the strategic Automotive Suppliers in Germany.

Ryan Robinson

Automotive Research Leader

Deloitte LLP

Ryan is the research leader supporting the global Automotive sector for Deloitte's Consumer Industry Center at Deloitte LLP. His primary focus is creating engaging, actionable insights to deepen the conversation around key trends and issues occurring across the global automotive sector landscape. For the past two decades, Ryan has supported companies throughout the automotive value chain, from manufacturers and parts suppliers to private equity firms and after-market service providers. He has been a frequent speaker at industry conferences and has been quoted as a subject-matter expert in major media outlets around the world. Robinson holds degrees in philosophy, classical archaeology, and English literature from Concordia University in Montreal, Canada

Moderator: Dave Versical

Chief of Editorial Operations,
Automotive News Group

Moderator: Tim Dimopoulos

Managing Director & Publisher
Automotive News Canada

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