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PRWeek Convene: Employee Engagement

Date: Wednesday, March 31, 2021
Time: 12PM-2PM ET/9AM-11AM PT

A brand can only be strong on the outside if it’s strong on the inside. There is no better path to that than ensuring a motivated and efficient workforce. Comms has always played an integral role in that through open and transparent employee engagement, but the importance of such efforts has become magnified in the current COVID-19 work-from-home reality. 

Staffs are being asked to do more with less. Their roles as brand ambassadors have never been more recognized. The camaraderie necessary for optimal teamwork is significantly challenged by remote working. And with all this, comms teams are increasingly taking on more HR-type responsibilities. In fact, some CCOs report they are spending as much as two-thirds of their time on employee engagement. 

These are just some of the factors PRWeek will tackle during a virtual event that will provide a playbook for communicators at all levels to do their part in helping ensure their teams can be equally productive and proud of the organizations they represent.

12pm-12:40pm ET:
The year of the employee influencer
Sponsored by Ketchum

A year into the pandemic, employees aren’t “returning” to work—they’re redefining it. In this charged environment, the dual role of your workforce as both audience and advocate has never been more crucial. Whether these key stakeholders work on the front line, in the back office or what may now be a permanent home office, your staffers are a key channel to your business performance and your brand reputation. This session will highlight insights from Ketchum’s recent survey on “The New Essentials” for a post-pandemic workforce, exploring the ongoing changes, why companies need to embrace and reinvent the employee experience and how to leverage the powerful internal influencers who shape employee engagement and retention.


Joan Cetera

VP of communications
PepsiCo Foods North America

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Joshua Thomas

VP of communications

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Soon Mee Kim 

global diversity, equity and inclusion officer, EVP
Omnicom Public Relations Group

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Tamara Norman

partner and MD, corporate reputation and employee engagement

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12:45pm-1:20pm ET:
Beyond the surface of workplace communications in 2021
Sponsored by Vyond

It has been one year since the onset of the pandemic and yet the “before times” may as well have been centuries ago. Tending to a strong workplace culture has become more challenging, yet more critical, than ever. We need to understand how employee needs have changed and what we can do to meet them. This session will offer a first look at research conducted by True Global Intelligence on the new landscape of workplace communication. In this presentation, Natasha Kennedy will share findings on the new normal, along with practical wisdom from Stacy Adams on how to engage increasingly fragmented teams with video.
Stacy Adams

head of marketing

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Natasha Kennedy

global MD, research, analytics and measurement

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1:25pm-2pm ET:
The Great Re-onboarding: The future of work reimagined
Sponsored by Weber Shandwick

The next phase of the pandemic is a crucial period for organizations to get right – for their people, for their business and for society at large. And the way you engage employees in the next six months will shape your organization for years to come.

Companies will play a critical role in getting America vaccinated, bringing employees back to the office and putting the pandemic behind us. With that responsibility comes a multitude of challenges, including the conflicting forces of employees who are reluctant to get vaccinated and those who say they won’t feel comfortable returning to work until their coworkers are vaccinated. For many companies, there are also issues navigating disparate local protocols, varying access to vaccines and tests, and concerns about how to effectively manage hybrid work environments – and how to ensure equity and inclusion in the process.

This session, presented by Weber Shandwick, will explore how companies can ready themselves to re-onboard their people and foster a healthy hybrid workforce.

Pam Jenkins

president, global public affairs and president
Weber Shandwick South

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Anthea Hoyle

executive vice president
United Minds

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