Lynn M. Hood
President, CEO
Principle LTC
Lynn M. Hood has served in leadership roles within the skilled nursing industry across multiple states for over 30 years. Prior to her current role with Principle LTC, she was a Divisional Vice President & General Manager with Manor Care Health Services. She is best known for her expertise in crisis management and developing strong, dynamic teams of people-focused leaders committed to quality outcomes. Since joining Principle LTC in 2017 Lynn continues her mantra of “when you take care of your employees who take care of the patients, along with providing consistent systems for care delivery— many other areas will take care of themselves.” She has frequently served as a dynamic speaker on topics related to global nursing, crisis management, leadership, and communication. She serves on the Haitian American Nursing Association Board and has travelled to Haiti on multiple occasions to assist with post-2010 earthquake health care clinics. Through Lynn’s leadership during the COVID-19 crisis, Principle established Special Care Units dedicated to taking care of COVID-19 patients. The Special Care Units have industry-leading survival rates above 95%. She has also served as a key leader in collaboration with Eli Lilly for their Bamlanivimab clinical trials. Through this collaboration, Principle LTC was the first skilled nursing company to launch the treatment trials for Bamlanivimab and Etesevimab in December 2020.
Max Mason
Senior Vice President, Strategy & Ops Support
Principle LTC
Max Mason is passionate about serving those who are often overlooked and holds several degrees including a master’s degree in Healthcare Administration from University of North Carolina at Chapel Hill. He has served in several skilled nursing facility leadership roles in strategic planning and operations over the past 20 years. He began his career with Principle LTC facilitating new projects through the Certificate of Need process and collaboration with leaders across all divisions of the company. He leverages the power of data systems and informatics to support informed decision making and process improvement. In addition to his role at Principle LTC, Max supports multiple non-profit foundations including: Triangle Community Foundation Community Grantmaking Committee, Chairman of the Orange County Adult Care Home Community Advisory Committee; he also has served on the board of the Chrysalis Foundation for Mental Health, and currently serves on the board for the NC Health Care Facilities Association. He once lived in Saratov, Russia, where he studied Russian and taught English to college students. He now lives in Chapel Hill, North Carolina, at one time captaining USTA Tennis league teams, but now just playing recreationally.