Clean label 2.0: Soothing safety concerns and navigating state bans

As the co-founder and CEO of Serenity Kids, Serenity Carr’s commitment to leading and growing the brand was motivated by her and her husband’s desire to create nutrient-dense, low sugar, and high fat baby food for their daughter, Della, so she could grow up healthy and strong. Serenity Kids launched in Austin, TX on August 5, 2018 - the same day their baby girl, Della, was born. This rapidly growing natural baby food company is dedicated to making the world healthier, one baby at a time. Carr and her husband are passionate about expanding their one-of-a-kind baby food brand. At Serenity Kids, Carr leads product innovation, operations, and financial management. During her free time Carr enjoys playing outside with her family, testing out new baby food innovations and flavors, practicing yoga, creating Paleo-compliant recipes, and enjoying fine dining.

With 10 years of experience in the food industry, Stephanie Mattucci brings a food science background to her work at Mintel. She is responsible for analyzing and providing insight on ingredient and nutrition trends, regulations and food science innovations. Stephanie graduated with a bachelor's degree in Food Science from the University of Wisconsin-Madison.

A Chambers-ranked Food Industry lawyer, Brian Sylvester provides strategic FDA and USDA regulatory advice to globally leading companies and trade associations. He is a leading authority on food tech regulation, in particular, and has been recognized by a number of legal industry awards and publications such as Chambers USA, Bloomberg Law, and The National Law Journal. In the area of food and beverage, Brian develops regulatory strategies to commercialize a range of food tech innovations, including transgenic crops and alternative proteins, such as cultivated meat and fermentation-derived food ingredients, among others. He draws on his tenure as a former regulator at USDA to counsel clients on strategic considerations around engagement with and advocacy before USDA and FDA on numerous complex issues, including those of first impression. Brian is a prolific author and frequent speaker at industry-leading events in the United States, the European Union, China, Israel, and other parts of the world. He is regularly called upon to offer insights on trending legal issues by preeminent industry and global publications.

Gregory Vetter is a highly accomplished entrepreneur and business leader with a proven track record of building and scaling successful companies. As Founder and CEO, he led Tessemae's All Natural, Alta Fresh Foods, and Homegrown Brands, demonstrating a keen understanding of the food industry and a commitment to innovation. Greg is a sought-after speaker on leadership, entrepreneurship, and overcoming adversity. His book, Undressed: The Unfiltered Story of My Failed American Dream and How It Led to Success, candidly recounts his journey, including the early challenges and eventual triumphs of Tessemae's All Natural, offering practical advice and inspiration for aspiring entrepreneurs. His insights have been featured in prominent publications such as The Washington Post, Baltimore Sun, Fox News, CBS News, Food Network, Entrepreneur Magazine, Fox Business, and Forbes. Greg's achievements have earned him recognition as an EY Entrepreneur of the Year finalist and inclusion in Inc. Magazine's Entrepreneur of the Year list. Follow his insights and journey @GLVetter.

Elizabeth has more than 10 years of experience as a regulatory and business reporter for trade press. She covers the food and beverage industries, including innovation, start-ups, health, wellness, nutrition, FDA and dietary supplements.