Sips & Stirs: Taste Inspiration for Beverage Innovation Registration

Duration:60 minutes

Abstract:

From cocktails to coffee to smoothies, shakes and beyond, beverage creation continues to be an evolving exploration of exciting, new tastes and bold, innovative flavors. We recently engaged with innovators across the US and experienced how they are pushing the edge of their craft and evolving the beverage landscape. Allow us to share these trends, techniques and flavors in the world of drink to help you get inspired when you head to the bench.

Learning Objectives:

Learn about five trends impacting beverage creation
Discover emerging flavors across a variety of beverage formats
Understand how drink innovators bring trends and flavors to life

Speakers

Brian Jorgensen

Marketing Manager

McCormick Flavor Solutions

Marketing Manager
McCormick Flavor Solutions

Brian is a member of the Marketing and Insights Team at McCormick & Company’s US Custom Flavor Solutions business. With a focus on educating and inspiring, he works closely with McCormick’s culinary mixologists, developers and customers to identify the flavors, trends and technologies that will consistently delight the consumer taste experience.

Allison Herold

Customer Marketing Manager
McCormick Flavor Solutions

Allison is a member of the Marketing and Insights Team at McCormick & Company’s US Custom Flavor Solutions business. Keeping her finger on the pulse of all things beverage, she works with culinary mixologists and developers to bring the latest trends and flavors to life for customers and consumers alike.

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