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Trademark Transition - Trade Dress for Success


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Beyond words and logos, companies should consider their overall branding image and form strategies that best protect that image.  Join us as we discuss trade dress protection in Canada. We will review case law developments and legislative changes that promote the protection of branding elements.  

From trademark, copyright to industrial design, the interplay between various forms of intellectual property rights can protect visual appeal, from colour, scent, shapes, marks in motion, product packaging, store layouts to electronic interfaces. 

If you're already registered for the Trademark Transition - Trade Dress for Success webcast, click below:



Brigitte Chan LL.L., LL.B.


Brigitte counsels clients in trademark clearance, prosecution, licensing and enforcement, as well as in industrial design, copyright, domain name and related Internet matters. Much of her practice involves portfolio management of Canadian and international companies, both on a domestic and international level. She not only provides legal advice but regularly participates in strategic decisions, including brand acquisitions. Brigitte has been involved in reported decisions rendered by the Federal courts in both patent and trademark litigation, and has appeared before the Trade-marks Opposition Board. She is fluent in English and French. She holds both a Civil Law degree and a Common Law degree, and is a member of the Quebec and Ontario Bar. She also lectures and regular acts as workshop leader at the McGill University/Intellectual Property Institute of Canada Summer Courses in Intellectual Property. She is a frequent author on various topics, including non-traditional marks, licensing and Quebec French language issues. Brigitte Chan is recognized in the Expert Guides: Trade Mark 2016 publication for Canada based on her IP expertise, and the 2016 Lexpert Guide to the Leading US/Canada Cross-border Corporate Lawyers in Canada.

Robert Storey

B.A.Sc., (Metallurgy and Matl. Sci.), LL.B. Partner, Bereskin & Parr LLP

Robert Storey is a partner with Bereskin & Parr LLP and head of the firm’s Montréal office. He is also Chair of the firm's Industrial Design practice group. Robert brings to his clients the benefit of almost 40 years of experience. His practice focuses on all aspects of the protection and enforcement of patents, trademarks, and industrial designs and enforcing rights across multiple jurisdictions. Robert’s wealth of experience includes high-profile clients and international leaders in fields as diverse as engineering design, computer software, fashion, investment brokerage, accounting, and retail. Robert is currently the President of the Membership Commission of the Fédération Internationale des Conseils en Propriété Intellectuelle (FICPI), an organization that enhances international cooperation within the profession of IP attorneys in private practice, with more than 5,000 members in more than 80 countries. He is also a past President of FICPI Canada, and a former Chair of the Industrial Design Committee of the Intellectual Property Institute of Canada (IPIC). Robert is as well a member of the American Intellectual Property Law Association (AIPLA), and the Canadian Institute of Mining, Metallurgy and Petroleum (CIM). He has been perennially ranked and recommended as a top lawyer and patent agent by publications such as Who’s Who Legal - Patents, Who’s Who Legal - Canada, Best Lawyers Canada, and Who’s Who - Legal: Thought Leaders. In his spare time, Robert enjoys playing golf, kayaking on Lac St-Louis, and playing guitar. Robert is fluent in English and French.

François Larose B.A.A., LL.L., LL.M.


François is a partner with Bereskin & Parr and a member of the firm’s Executive Committee. François' practice focuses on all aspects of trademark law in addition to copyright, licensing and related agreements, and intellectual property litigation. François’ masters of law degree from McGill University has a specialization in intellectual property and technology law. François is a member of the International Trademark Association’s (INTA) Unreal Campaign Committee. François is also the Director for the 2016 edition of the Understanding Trade-Marks summer course, offered by the Intellectual Property Institute of Canada (IPIC) and McGill University. Prior to joining Bereskin & Parr LLP, François practiced at a Montréal firm specializing in business law. François is fluent in French and English.

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