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Let's reveal the grain potential: Innovate

Start Date:29/10/2026

Start Time:3:00 PM CET

Duration:45 minutes

Abstract:

Clean label has become a formulation constraint. (Re)formulating without compromising texture, stability, or taste demands a deep understanding of ingredient functionality.

This session moves past the trend headlines to the technical reality behind them. We'll break down where beverage innovation is actually heading, what "clean" really means when it hits the ingredient list, and how cereal technology delivers functional performance without the additives.

On the agenda: Where beverage formulation is heading and why Clean label as a technical challenge Cereal-derived natural solutions built for real production constraints Built for formulators and R&D teams who need substance over slogans. Marketing leads shaping product strategy will find it just as relevant.

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marketing@cnsmedia.com

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Speakers

Christophe Dewilde

Sales and Marketing Manager

Meurens Natural

With extensive experience in the food ingredients industry, Christophe is passionate about understanding market trends, developing innovative solutions and building strong, long-term partnerships with customers worldwide.

In his role, he connects market needs with Meurens Natural’s expertise to create value for customers and support the development of more natural and sustainable food and beverage products

Simon Brandt

NPD and Application Project Manager

Meurens Natural

Passionate about innovation, collaboration and continuous learning, Simon focuses on transforming ideas into value through customer-centric product development and application expertise.

In his role, he bridges market insights, technical knowledge and innovation initiatives to support the development of natural food ingredients while fostering a culture of experimentation, learning and growth across teams.

Soraya Testouri

Marketing Specialist

Meurens Natural

Soraya is always keen to spot what food trend is going to be the next big thing. She also loves managing multi-channel communication and advocates for a healthier and more sustainable future.

Elizabeth Green

Senior Journalist

CNS Media

Elizabeth is a Senior Journalist at CNS Media, which includes FoodIngredientsFirst.com and NutritionInsight.com. Her BA in Broadcast Journalism has given her insights into digital marketing, and both online and print platforms. She enjoys reading and creating articles on consumer trends and ingredient innovation.
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