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Innovating export channels: digital trade and online marketplaces

Digital trade is an increasingly important way for Australia to trade with the rest of the world, and opens up exciting opportunities for Australian businesses and consumers.

Australia’s Free Trade Agreements (FTAs) include digital trade commitments that increase opportunities for digital trade across all sectors of the economy, while also ensuring appropriate protections for consumers.

With COVID-19 impacting many bricks-and-mortar retailers and changing the way consumers shop, join us to hear how Australia’s FTAs support digital trade and the latest trends in e-commerce.

Webcast Date:02/09/2020

Duration:60 minutes



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Hawk Liang

Global Export Director

H&H Group Swisse Wellness

Hawk Liang has over 20 years sales and market experience and is currently the Global Export Director, H&H group for Swisse Wellness based in Melbourne. His background in the company includes leader for Swisse & Biostime CBEC export business for China, South East Asia and Korea and from 2016 to 2018 he was the General Manager for Swisse China. Prior to working for Swisse Wellness, Hawke worked with a number of significant businesses including Heinz, Danone Waters, Wrigley, Asia Pacific Breweries

Alexandra Dawes

Digital Trade Section, Regional Trade Agreements Division

Department of Foreign Affairs and Trade

Alexandra Dawes is currently Director of the Digital Trade Section in DFAT’s Regional Trade Agreements Division. The Digital Trade Section had responsibility for negotiating the recently signed Australia-Singapore Digital Economy Agreement and is currently negotiating the digital trade chapter of the Australia-UK Free Trade Agreement. Alexandra was previously posted to Beijing, where she worked on a range of trade issues, and to Kabul and Baghdad.

Jack Lu

E-commerce Adviser


Jack Lu is an Austrade senior adviser covering E-Commerce. Jack works with key global online marketplaces and is very keen on developing a global cross border e-Commerce ecosystem for Australian exporters. Knowledge and expertise in this area helps Australian companies exporting or looking to export, with brands of all sizes, to reach customers overseas through online channels rather than relying solely on traditional bricks-and-mortar business models.

Nick Cornish

Head of Digital Strategy


Nick Cornish is the Chief Digital Officer of Austrade, where he also manages the Digital Strategy and Architecture Branch. Nick has enjoyed a 27-year long career primarily producing digital services for Australian government agencies. With a background in software engineering, he is an advocate for using well-architected simple interfaces to deliver significant changes. Nick has built transitional systems for departments such as The Treasury, ATO, Centrelink and the Australian Electoral Commission. Before joining Austrade, Nick worked for The Department of the Prime Minster and Cabinet for eight years, where he worked closely with the offices of a number of Prime Minister’s. During this time he managed the development of a system that assisted in bringing the offices of the Prime Minister and other Minsters closer to their respective departments. This system was awarded an inaugural IPAA Innovation Award.
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