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Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data

Start Date:5/21/2019

Start Time:12:00 PM CDT

Duration:45 minutes

Abstract:

Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Join Jordan Con, Product Marketing Manager at Marketo, for his webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he’ll set the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

You'll learn:

  • How, when, and why to use journey and impact analytics
  • How to prove and improve impact with attribution data
  • What goes into good dashboards and reports


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Speakers

Jordan Con

Product Marketing Manager

Marketo, an Adobe Company

Jordan is a product marketing manager at Marketo and is responsible for go-to-market strategy and execution for Marketo’s analytics products. Prior to Marketo, Jordan was the head of product marketing at Bizible (acquired by Marketo), the leader in B2B revenue attribution and planning technology. Jordan also worked at Inside Social (acquired by Simply Measured) and as a strategist at ad agency, DNA.
Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
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