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How to Manage the Customer Journey During Business Challenges

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Today, 93% of all searches happen on Google — and most of those won’t ever make it to your website. Businesses that have managed their online presence, reviews and reputation have set themselves up to rank highly in search results, and deliver the information customers expect.

However, the way customers prefer to interact with dealerships is constantly evolving and varies across channels — from social media and Google search to SMS and direct messages — and keeping up with this changing landscape requires ongoing attention. To attract car buyers to your dealership and convert them into loyal customers, you need effective strategies for increasing visibility across every channel consumers use to find you — Google My Business (GMB), local search, review sites, social media and more.

Join us to learn the “what, why and how” behind building a strong and effective online presence to provide your business with a competitive advantage under any circumstances.

Attend this webinar to learn:

  • What top brands are doing to be found and chosen online
  • Why Google search and Google My Business (not the dealer website) are the new front doors to your dealership
  • How to manage the customer experience at every touch point for a better online reputation
  • How to leverage customer feedback and practical tips to take action for improvement
  • How to increase online views, on-site visits and service business

If you're already registered for the How to Manage the Customer Journey During Business Challenges webcast, click below:



Ali Fawaz

Head of Global Automotive Strategy,

Ali Fawaz is a digital automotive professional who is driving innovation in the customer shopping experience. He's led work for brands such as Ford, Chevrolet, and Cadillac, defining strategy and delivering scalable & measurable marketing solutions in the automotive digital and social media landscapes.

Moderator: Dave Versical

Chief of Editorial Operations,
Automotive News Group

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