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“Plant-based” consumer demand is shifting: no longer just a substitute meant to mimic animal products, plant-based is becoming a standalone segment, creating a wide new space for brands to let their innovation instincts grow. This opens up opportunities to experiment with a wealth of underused ingredients and formats, while embracing cutting edge technologies. Consumers are seeking culinary creativity and worldwide flavor profiles, whether in prepared products, meal kits or inventive recipe combinations.
Join Innova’s expert Myrthe de Beukelaar, Sr. Market Analyst, as she reveals what’s next in the world of plant-based and offers applicable consumer and market insights that can help brands to take next steps and grow. This webinar is a must-see for business leaders in the plant-based sector!
General Enquiries:
press@innovami.com
Speaker
 Myrthe de Beukelaar Senior Market Analyst Innova Market Insights Myrthe de Beukelaar is an experienced Senior Market Analyst at Innova Market Insights, a global knowledge leader in the food and beverage industry. Myrthe holds a master's degree in Nutrition & Health and specializes in plant-based innovation. With her commercial knowledge, nutritional knowledge and analytical skills, she provides Innova Market Insights' customers the insights they need to succeed.
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