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Think Indulgence and Innovation in Ice Cream Development


ON DEMAND THROUGH MARCH 14, 2020

Duration:60 minutes

Abstract:

Sales have cooled off a bit in the ice cream segment, with data from Chicago-based market research firm IRI showing a -0.4% dollar sales decline and only a 0.6% volume sales gain for the category 52 weeks ending Nov. 4, 2018. But growth opportunities can be found in both indulgent formulations and innovative on-trend product development.

This webinar will provide you with information on trends, growth drivers and opportunities in the ice cream segment. We will discuss trends and opportunities on the indulgence side, as well as new ice cream innovations and the drivers behind them.

Learning Objectives:

  • Gain an understanding of what’s hot and what’s not in the ice cream category
  • Learn about recent innovations within the ice cream space and the drivers behind them
  • Learn about the factors that define indulgence within the ice cream segment


Speakers

Robert Graeter

V.P. Owner

Graeter's Ice Cream

Head of Quality Assurance, Graeter’s Inc.

Bob Graeter, a member of the fourth generation of Graeter's to own and operate the family business, has been with the company continuously for 17 years. Starting out as a store manager in the early 1980s, Bob has worked his way up to the position of vice president of operations.

Bob heads the company's operations management team which focuses primarily on sourcing and vendor relations, product development and wholesale sales. He also oversees new store development and build-out.

Bob Graeter graduated from Wittenberg University in 1977 with a Bachelor of Science in biology and went on to earn a Master of Business Administration from the University of Michigan in 1984. Outside of the office, he is extremely busy raising three beautiful daughters. He also is active as a deacon and a former trustee of the Wyoming Presbyterian Church. A self-proclaimed foodie and wine geek, Bob is always on the lookout for the next hot new flavor idea to make into a new ice cream, bakery or candy product.

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Think Indulgence and Innovation in Ice Cream Development
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