Cheese: Snacking Spells Opportunity

START DATE:10/28/2021

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:

When it comes to cheese, Americans continue to find new reasons to indulge. In fact, per-capita consumption of cheese grew 19% in the United States during the decade ending in 2019, according to the International Dairy Foods Association.

Americans also are snacking more often. The NPD Group notes that U.S. consumers added 25 between-meal snacking occasions per capita in the five years ending in 2020 (from 505 occasions in 2015 to 530 in 2020). New product development that meshes with consumer snacking wants and needs will keep that cheese growth wave going.

 Join us for a webinar that explores current and emerging trends and opportunities within the snacking cheese segment.

Learning Objectives:
  • Learn about current trends within the cheese snacking segment — and which cheese formats boast appeal here
  • Identify emerging trends within the cheese snacking segment and how to leverage them
  • Understand how snacking cheese can fit in with the growing functional foods movement — and learn which added ingredients are of most interest to consumers


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Speakers

Jim Dimataris

Vice President, Processor Partnerships

California Milk Advisory Board

As the Vice President of Processor Partnerships for the California Milk Advisory Board, Jim works closely with over 150 processors of all dairy products to provide resources and connect processors, retailers and brand marketers with one another to bring their products to consumers. He previously held product management positions for national wholesale and regional chains and was part of the start-up team for Super Store Industries, owned by Raley’s and Save Mart Supermarkets. Jim has developed and marketed over 2,000 private brand and co-branded items in all grocery categories throughout his career. Dimataris holds a Bachelor of Science degree in Business Administration, Marketing and Communications from California State University, Sacramento.

Ridhi Barber

Senior Brand Manager – Babybel

Bel Brands USA

Ridhi Barber joined Bel Brands USA in 2019 and serves as Senior Brand Manager of Babybel. Prior to her current role, she led innovation for The Laughing Cow and Babybel brands building pipelines to drive mid and long-term growth. Passionate about the food industry, Ridhi enjoys bringing to life insight-driven innovation that delivers on evolving consumer needs and developing marketing campaigns that drive brand relevance. She joined the organization from Mars Wrigley where she served in various roles across core brand management, innovation and portfolio strategy on the confections and gum categories. Ridhi began her career at Toys R Us working on product and brand execution of private label brands.

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