Seasonal Candy Trends in a Post-Pandemic World

START DATE:9/29/2021

Start Time:2:00 PM EDT

Duration:60 minutes


Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.

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Alex Corcoran

Sr. Marketing Director – Seasons, Partnerships & Occasions

The Hershey Company

Alex Corcoran is currently Sr. Director – Seasons, Partnerships & Occasions, where he is responsible for the overall strategy and execution of Hershey’s $2b Seasonal business (Halloween, Holiday, Valentines and Easter) and the companies year-round promotional marketing efforts. Alex joined The Hershey Company in January 2002 as the Senior Manager on the Reese’s Franchise, and has held an array of brand and portfolio leadership positions since then, with oversight of Hershey’s Snacks, Food and Beverage Enhancers, Platform Innovation, Variety and Artisan/Premium Chocolate brands. Prior to joining The Hershey Company, His career has included marketing responsibilities at the Associate and Manager level at Schering-Plough HealthCare products corporation in New Jersey, working on various over-the-counter healthcare brands including the Dr. Scholl’s, Tinactin, Afrin, Chlor-Trimeton, A&D and Correctol brands (to name a few). Alex grew up on Long-Island as one of 6 children, holds an MBA from NYU’s Stern School of Business and a B.A. from Tulane University. He and his wife Shannon reside in the Hershey area with their three daughters Lexie, Caroline and Emery.

Crystal Lindell


Candy Industry



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