Seasonal Candy Trends in a Post-Pandemic World

START DATE:9/29/2021

Start Time:2:00 PM EDT

Duration:60 minutes

Abstract:

Seasonal candy continues to drive innovation and growth in the industry, and candymakers are tapping into that potentially more than ever before. While the focus on traditional fall and winter holidays remains strong, candy companies are creating more products for non-traditional celebrations during other times of the years, and they are marketing them in exciting new ways to reach consumers both in-store and online.



Can't attend live? Register to view the webinar on-demand!

Speakers

Alex Corcoran

Sr. Marketing Director – Seasons, Partnerships & Occasions

The Hershey Company

Alex Corcoran is currently Sr. Director – Seasons, Partnerships & Occasions, where he is responsible for the overall strategy and execution of Hershey’s $2b Seasonal business (Halloween, Holiday, Valentines and Easter) and the companies year-round promotional marketing efforts. Alex joined The Hershey Company in January 2002 as the Senior Manager on the Reese’s Franchise, and has held an array of brand and portfolio leadership positions since then, with oversight of Hershey’s Snacks, Food and Beverage Enhancers, Platform Innovation, Variety and Artisan/Premium Chocolate brands. Prior to joining The Hershey Company, His career has included marketing responsibilities at the Associate and Manager level at Schering-Plough HealthCare products corporation in New Jersey, working on various over-the-counter healthcare brands including the Dr. Scholl’s, Tinactin, Afrin, Chlor-Trimeton, A&D and Correctol brands (to name a few). Alex grew up on Long-Island as one of 6 children, holds an MBA from NYU’s Stern School of Business and a B.A. from Tulane University. He and his wife Shannon reside in the Hershey area with their three daughters Lexie, Caroline and Emery.

Crystal Lindell

Editor

Candy Industry

Sponsors

 
 

Share with Friends

Register Today

To register, please fill out the information or if you're already registered, click below:

 

First Name
Last Name
Job Title
Company
Address
Dept/Mail/Stop Suite
City
State/Province
Postal Code
Country
Work Email
Time Zone
Phone
Which of the following best describes your job title?
Which of the following best describes the primary product produced or service performed at your company?
To help enhance your networking experience, would you like to opt-in to receive communications from the webinar sponsors? Your information will be shared pursuant to our Privacy Policy below and any existing qualifications on your account will supersede this permission.
Subscribe/renew the following:
By clicking “register”, you acknowledge that you have read BNP Media’s Privacy Policy, agree to its terms, and consent to allow BNP Media to use your information consistent with the Privacy Policy. You agree your information submitted will be shared with the sponsor(s) of the webinar.

 

A BNP Media Event. © Copyright 2021 BNP Media. All rights reserved.