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The Software Future of the Automotive Industry

Start Date:5/7/2020

Start Time:2:00 PM EDT

Duration:60 minutes


Autonomy will profoundly reshape the automotive competitive landscape. For decades, traditional OEMs competed on driver experience, engine performance, styling and cost. In a world with no drivers, no engines and no car ownership, none of these factors matter. Worse, rather than lowering costs, formal “tier 1-2-3” supply chains struggle to coordinate software interfaces, slowing development. The new competitive basis is clear: the best software wins. How can OEMs, EV manufacturers, and AV technology companies win?

Robocars that do everything drivers can do are still years or even decades away.  We’ve made immense progress in many environments.  But the real world has so many “corner cases” that truly autonomous operation remains well out of reach. 

RTI has the benefit of experience with more than 200 autonomous vehicles and over 1500 intelligent distributed systems of all types.  This session will look at our view of the top trends and challenges facing the Automotive industry. We will especially look at the importance of building a software architecture that can compete today and yet evolve with the exploding technology of tomorrow.

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Stan Schneider


Real-Time Innovations (RTI)

Stan is CEO of Real-Time Innovations (RTI), the world’s largest software framework provider for smart machines and real-world systems. RTI software runs over 1500 designs including the largest power plants in North America, the Canadian Air Traffic Control system, NASA's launch control system, nearly all Navy ships, GE Healthcare's hospital device networks, Siemens wind turbine farms, trains and metro control systems, and over 250 autonomous vehicle designs. Stan holds a PhD from Stanford in Electrical Engineering and Computer Science with a focus in autonomous systems. IoTOne named Stan a Top-25 IIoT Influencer in 2018.

Embedded Computing Design presented Stan the Top Embedded Innovator Award for 2015.

RTI is the winner of the 2018 CODiE award for Best IoT Solution, and Frost and Sullivan 2019 Product Leadership award.

The Software Future of the Automotive Industry
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