Fuel Demand & Grow Pipeline: Why Webinars Are Essential for Every Marketer

Webinars (aka “webcasts”) are nothing new. In fact, they’ve been around for more than 10 years.

Utilized for a variety of use cases, webinars have been go-to tactics for training sessions and employee communications. But where they really prove their value is by serving as a demand generation vehicle to fuel marketers’ sales pipelines.

Join the American Marketing Association and Intrado Digital Media Solutions for an exclusive 30-minute conversation about marketing webinars, featuring customer best practices and tips.

You’ll learn how to: 

  • Attract your target audience
  • Increase engagement with your prospects
  • Grow your sales pipeline



Selma Avdic

Digital Content Program Manager


Digital Content Program Manager | AMA

Emmett Helmes

marketing communications specialist

Red Hat

Marketing Communications Specialist | Red Hat

Nikkole Couture

VP Go To Market | Intrado Digital Media

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