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Customer Engagement and Experience: Accelerating Your Strategy

Start Date:4/28/2020

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

Take part in R2integrated’s Adobe Experience Cloud Webinar and discover how to attract new customers, reinvent customer loyalty, and connect new ideas with business realities. In this webinar, we’ll discuss the current state of the CMS landscape, evolving industry trends and detailing how to build, focus and demonstrate value through scalable initiatives utilizing the AEM Cloud Services platform. From experience optimization, to omni-channel experiences utilizing technology like core component frameworks and style systems, we’ll review how your organization can strategically roadmap a transition between traditional on-premise, or managed solution, to a cloud service fit to scale the most complex organization structures.

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Speakers

Nick Christy

Nick Christy plays a strong role in R2integrated’s technology footprint. He has experience leading and architecting large scale system development efforts, as well as guiding how to scale solutions to size for smaller organizations. He has successfully led large development efforts for clients such as: University of Michigan, PHH, Atlantic Health, Microsoft, Constellation Energy, and Time Warner Cable. Nick leads the Adobe practice at R2i and is focused on bringing integrated marketing cloud solutions to R2i clients. Nick has a strong background in vast development languages, including: c++, .NET, Java, Ruby on Rails, PHP, and Perl. He also has broad experience in DB development and design having worked on Sql Server, Oracle and MySQL. He frequently speaks on marketing cloud technology and has presented at numerous AMA conferences as well as Content Marketing World and NetFinance.

Kevin Lindsay

Kevin Lindsay leads strategy and product marketing for Adobe’s digital asset management (DAM) solution Adobe Experience Manager (AEM) Assets. A content velocity and personalization expert, Kevin believes that modern AI-enabled content strategies are key to bridging the gap between creative and marketing/CX execution, and will help us eliminate the content bottlenecks that inhibit personalized digital experiences. Prior to its acquisition by Adobe, Kevin led optimization and personalization product marketing at Omniture. A 25-year tech industry veteran, Kevin is originally from Canada but has enjoyed life in the Silicon Valley for many years.
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