Beverage Innovation 2024

Tiffany Boyd is the Vice President of Omnichannel Marketing at Talking Rain Beverage Co., the makers of the #1 sparkling water brand in the U.S., Sparkling Ice. In her role, Tiffany is dedicated to enhancing the customer experience across all platforms by leveraging technology and insights to boost convenience, satisfaction, and loyalty. She leads several key areas of business, including shopper marketing, digital commerce, customer experience (CX), loyalty and retention, and marketing operations. Under Tiffany’s leadership, Sparkling Ice achieved a two-year high in household penetration (HHP) following strategic investments in media and marketing targeted at specific audiences. A recent Harris Poll from Ad Age praised Sparkling Ice for its ability to connect with Boomers and Gen Z alike, resulting in equity growth with both demographics. Before joining Talking Rain, Tiffany honed her expertise at ConAgra Brands and Safeway Inc., where she specialized in shopper marketing, targeted loyalty marketing, and analytics. Tiffany and Talking Rain believe in sharing their success to support healthy communities, personal well-being, and greater inclusivity. Outside of her work leading customer experience and marketing initiatives, Tiffany also serves as the Executive Sponsor of the Black Rain resource group at Talking Rain, which she co-established in 2022.

Pip is Co-Founder UK of the award-winning functional beverage FHIRST Living Soda. Its all-natural, zero sugar and sweetener free gut-loving proposition is poised to change the face of the soda category delivering great tasting, guilt free, healthy sodas that support gut, immune and brain health. Pip joined forces with FHIRST creator Steven Van Middelem in March 2023 to launch the business in the UK, having previously helped build renowned beverage Vita Coco, the world’s leading coconut water brand, across EMEA. Pip is passionate about the ‘better for’ sector, and has consulted across a range of challenger brands in the sphere including Edgard & Cooper; Bio&Me and Fearne & Rosie.

Matt is an Operating Partner at FEP focused on the Beverage vertical. Prior to FEP, during a 30+ year beverage career including 16 years at The Coca-Cola Company, Matt was co-founder of Coca-Cola’s Corporate Venturing platform, Venturing & Emerging Brands and was founding President of Coca-Cola’s beverage alcohol subsidiary, Red Tree Beverages LLC. Matt was the architect of business models deployed by Coca-Cola in a highly regulated industry (beverage alcohol) and established strategic relationships with Molson Coors for Topo Chico Hard Seltzer and Simply Spiked as we as established strategic relationships with Constellation Brands and Brown-Forman for Fresca Mixed and Jack Daniels and Coca-Cola ready to drink beverage alcohol offerings. He also served as COO of a mid-sized beverage company and led a regional bottling company as Division President. Matt rounded out his diverse beverage career by leading/founding three entrepreneurial start ups. With a keen knowledge and awareness of business opportunity, Matt is able to identify emerging markets, develop relevant strategy and implement to success. Matt's entrepreneurial background makes him a keen observer who's on the leading edge of trends.

Howard Telford is the Senior Industry Manager for Soft Drinks at Euromonitor International, a world leader in strategic research solutions and business intelligence. In his role on Euromonitor's syndicated research team he provides insights on consumer trends and market performance in the beverages industry across 100 markets. Howard’s insights have been cited in a variety of national programs and publications including CNBC, the Wall Street Journal, Bloomberg and Fortune magazine. Howard has been with Euromonitor International since 2010.

Rachel Arthur is editor of BeverageDaily.com. She has a number of years of experience as a professional NCTJ-qualified journalist in both print and online media. Rachel has chaired events at major industry conferences, covered the rise and fallout of sugar sweetened beverage taxes across the globe and followed business developments in drinks through podcasts, video and online news.