Start Date:23/06/2026
Start Time:16:00 CEST | 10:00 EDT
Duration:45 minutes
Abstract:
North American brands are entering a new era for food and beverage colors. Shifting consumer expectations, accelerating state level restrictions on certified colors, and a fast approaching reformulation window are raising the stakes—not only for regulatory compliance, but also for clean label communication, brand perception, and maintaining vibrant, consumer appealing products on shelf. Join dsm-firmenich on June 23rd for an in depth discussion with three distinctive experts in their field: Dirk Cremer, Tess Sansbury, and Natasha Nowak. Learn how to navigate the changing U.S. coloration landscape with our Vibelly™ Color Solutions.
General Enquiries:
marketing@cnsmedia.com
Speakers
 Tess Sansbury Vice President, Marketing, Consumer & Sensory Insights , North America, Taste, Texture & Health dsm-firmenich Tess Sansbury is a distinguished leader in the food, beverage, and flavor industries, and the Vice President of Marketing, Consumer Insight, Sensory & Design at dsm-firmenich. With a career dedicated to driving mutual success, she specializes in building true partnerships that accelerate growth and innovation. At dsm-firmenich, Tess leads a dynamic team to develop strategies that drive new product launches that win with consumers incorporating dsm-firmenich’s broad ingredient portfolio. Tess holds an MBA in Strategy and Leadership and a Master's in Strategic Management from Indiana University. She believes that enduring success isnt just about new product development, but about inspiring partners to bring progress to life, together.  Dr. Dirk Cremer Global Director Regulatory Affairs, Taste, Texture & Health dsm-firmenich Dr. Dirk Cremer is Director of Regulatory Affairs at dsm firmenich and a globally recognized expert in food colors and food ingredients, with a strong focus on natural color solutions and natural claims. With more than 20 years of experience as a food chemist and regulatory leader—including direct involvement in ISO work defining natural food ingredients—he is known for his science based, pragmatic approach to translating regulatory complexity into clear, future ready food color strategies.  Natasha Nowak Technical Service Manager Color, Taste, Texture & Health dsm-firmenich Natasha Nowak is a Technical Service Manager, Color at dsm-firmenich, supporting customers from formulation through commercialization. She specializes in natural pigments, working closely with R&D and regulatory teams to support the transition from artificial colors, including azo-dyes, to natural color solutions that meet functional performance requirements and align with evolving North American regulations.
Her expertise includes application support, color optimization, stability performance, and translating laboratory insights into successful commercial products.
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