Duration: 60 minutes
Abstract
When shopping for a new product—whether it be a car, a phone, or a kitchen knife—consumers have a multitude of similar options to choose from. Most consumers make their selection based on a general perception of quality or value. The challenge for manufacturers, therefore, is to determine what is driving the consumer’s perception of value or quality. They must find a way to transform consumers’ qualitative demands into quantitative parameters that will shape the design of the product and, ultimately, the manufacturing process. Quality function deployment (QFD) is a process and set of tools to do just that. QFD translates customer requirements into measurable design targets and drives them from the assembly level down through the subassembly, component, and production process levels. In this webinar, you will learn how to:
- Integrate the “voice of the customer” into your product design process.
- Apply QFD to both new and existing products.
- Determine and measure key performance parameters.
- Ensure that products developed through QFD can be produced and supported for the long term.
- Use QFD in an imperfect world and how to use QFD beyond the standard “house of quality” concept.
John M. Longshore, Ph.D. Professor of Management David B. O'Maley College of Business John Longshore, PhD. is an Associate Professor of Management within the David B. O’Maley College of Business at Embry Riddle Aeronautical University’s Daytona Beach Campus. His academic teaching responsibilities include Systems Engineering Management, Project Management, Production and Operations Management, Quantitative Methods in Business, Lean Six Sigma and other related business courses. Dr. Longshore is a designated Naval Aviator with over 4,000 hours of operating and command experience in fixed and rotary-wing aircraft. Over a 22 years career in the Marine Corps Dr. Longshore developed and managed the introduction of numerous aircraft systems to include the CH-53E, AV8A/B and MV-22 systems. Upon his retirement from the Marine Corps Dr. Longshore oversaw the introduction of the F/A-18A and F-117 aircraft systems into the international inventory via Middle East introduction in Kuwait. Working with Booz-Allen and Hamilton Dr. Longshore developed numerous fleet logistical readiness models which continued to be employed today. After joining Northrop Grumman as Director of Aeronautical Systems, Dr. Longshore served as the Production Manager for the Aerostructures division in Nashville, TN. and then the Vought Aircraft Manufacturing site in Dallas TX. Selected as a Vice President of Operations for a joint venture between Northrop Grumman, Lockheed Martin and Sikorsky Aircraft Corp. Dr. Longshore planned, built and managed a regional Maintenance, Repair and Overall facility in the United Arab Emirates.
Dr. Longshore holds a BS degree for the Naval Post Graduate School in Industrial Engineering, BS degree Aviation Management and MBA/A from ERAU, Executive MBA from the Wharton School and a PhD from Nova Southeastern University. He is professionally certified as a Six Sigma Master Black Belt, Lean Six Sigma Sensei, Master Professional Logistician, Supply Chain Professional, Project Management Professional, Airframes and Power Plants Mechanic, Scrum Master, Blockchain Professional, Society of Quality Assurance Professional and American Society of Appraisal (ASA) Appraiser.
Angela Cheatham, Ph.D. Associate Professor of Management David B. O'Maley College of Business Angela Cheatham, Ph.D., is an Assistant Professor of Management with the O’Maley College of Business at Embry-Riddle Aeronautical University. She teaches supply chain management from a logistics perspective, general management, and management of production and operations. Throughout her career, she has worked with the development and implementation of processes and policies related to management and operations, logistics, and curriculum.
Dr. Cheatham holds a BS in Technical Management and MS in Management with a specialization in Integrated Logistics from Embry-Riddle Aeronautical University. She earned her Ph.D. in Business Administration with a concentration in Homeland Security, Leadership, and Policy. Published dissertation focused on U.S. Space Policy and space operations. She holds a yellow and green belt in six sigma and has participated in FAA and industry projects focusing on commercial space integration, supply chain, and lean processes.
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