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The Balancing Act: Fighting Fraud and Pleasing Customers

Start Date:10/3/2018

Start Time:1:00 PM CDT

Duration:60 minutes


As consumers increasingly use digital channels, they expect fast and frictionless experiences from businesses. But fraudsters continue to innovate and improve their techniques, making it challenging for companies to identify and fast-track “good” customers.

In this webinar, we’ll discuss new research from Forrester about how financial services and insurance companies view the fight against fraud.

Attend to learn:

  • How customer behaviors have changed and why you need to meet their expectations in today’s competitive market
  • Why most companies are not confident in their ability to identify a true customer and fight complex and evolving types of fraud
  • What solutions you need to help lift revenue and reduce losses from fraud

If you're already registered for the The Balancing Act: Fighting Fraud and Pleasing Customers webcast, click below:



Andras Cser

Vice President, Principal Analyst Serving Security & Risk Professionals, Forrester

Andras serves Security & Risk Professionals. He is a leading expert on identity management, access management, user account provisioning, entitlement management, federation, privileged identity management, and role design and management. Andras covers cloud security and enterprise fraud management, which have many synergies with identity and access management when an organization needs to protect against risk and wants to manage fraud appropriately. He helps clients develop enterprise strategies for creating business value through identity management, cloud security, and fraud management.

His research focuses on strategy, cost-benefit analysis, architecture, performance and scalability of identity and access management and provisioning solutions, enterprise fraud management solutions, and role-based access control (RBAC), as well as maintenance and distributed intranet and Internet identity systems. He maintains an interest in evaluating the skill sets and core competencies of professional service providers in these spaces.

Prior to joining Forrester, Andras was a security architect with CA Technical Services through the Netegrity acquisition. Andras designed the architecture and led the implementation of Fortune 500 companies' identity and access management and provisioning solutions. Previously, Andras managed business process re-engineering projects.

Andras holds an MBA degree from Technical University of Budapest and Heriot-Watt University, Edinburgh, UK, and an M.Sc. in computer science and electrical engineering from Technical University of Budapest.

Bala Krishnamurthy


Vice President, Head of Identity and Fraud Solutions, TransUnion

Bala Krishnamurthy is a VP of Product Management, focused on fraud and identity solutions. His expertise has enabled the launch of innovative products that are reshaping TransUnion’s IDVision suite.

Matt Johnson

Product Marketing Manager, TransUnion

Matt Johnson is a Product Marketing Manager at TransUnion specializing in fraud and identity solutions. Matt enables the organization and its customers to understand the powerful impact a holistic approach to fraud and identity management can have on revenue, consumer experience and expenses.

The Balancing Act: Fighting Fraud and Pleasing Customers
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