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PRWeek Racial Equity Virtual Summit 2020
Date:
December 10, 2020
Time:
12:00pm-2:30pm ET

The implications of recent incidents of white privilege and police brutality against Black people have heightened the focus on issues around diversity across the whole of society, including business, brands and the PR industry.


What do these events say about modern-day America and what needs to be done to break the never-ending cycle of racism and brutality against BIPOC individuals? What is the role of business in leading change? And how can active listening within organizations turn talk into meaningful action?

PRWeek’s Racial Equity Virtual Summit will shed light on these topics and discuss how brands should respond in an authentic manner, the danger of opportunistic behavior and the toll this continued injustice places on BIPOC employees in their work and personal lives.

Session 1 – Showing Up as Your True Self at Work
12:00pm-12:35pm ET

BIPOC employees can find the workplace challenging in that, consciously or unconsciously, employers and colleagues want them to behave in a manner that is not who they are. How can companies build inclusive and relatable cultures that empower all staffers to make their mark in a corporate environment in their own way, tapping into boldness and authenticity as a business driver? How can the communications function help move this agenda forward?

Speakers
Andy Checo

Associate Vice President
Havas FORMULATIN 


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Shawn Smith

Director, Worldwide Public Relations
Warner Bros. Consumer Products


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Rebecca Chen

VP Marketing 
Action Button

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Sade Ayodele

Account Director
TAYLOR 


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Deisha Barnett

Chief Brand & Communications Officer, Diversity & Inclusion
Metro Atlanta Chamber
Moderator

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Session 2 – Diversity as a Business Imperative
12:40-1:10pm ET


It is crucial for companies to employ people who look like their customers so they can connect with all stakeholders in meaningful ways. Those brands and corporations that do so put themselves in an advantageous position compared to their competitors. Having a diverse workforce is not just the right thing to do – it’s also good for the top and bottom line. How do you build an authentically diverse culture that builds revenue and profit?

Speakers
Torod Neptune 

CCO
Lenovo

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Carmella Glover

executive director
Diversity Action Alliance 

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J.C. Lapierre 

Chief Communications Officer
PwC 


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Steve Barrett

VP, editorial director
PRWeek
Moderator

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Session 3 – What it’s Like to be Black in the Tech PR Sector
1:15pm-1:45pm ET


The technology sector has long had a diversity problem, with representation of BIPOC and women executives continuing to be low. Six years ago, some Silicon Valley behemoths started disclosing the demographic makeup of their workers and promised to channel their innovation toward advancing diversity. But little has changed. What challenges do Black PR pros in technology face? And how can Big Tech move beyond virtue signaling to achieve real change?

Speakers
Letty Ledbetter 

VP, global communications - product
Cisco

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Karen Kahn
Monique McKenzie 

head of lifestyle communications
Facebook 

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Charlene Wheeless

chair, Page; senior advisor for equity & justice
APCO Worldwide
Moderator

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Session 4 – The Agency Diversity Conundrum
1:50pm-2:30pm ET

PR firms have talked for decades about the importance of diversity in their ranks, but general staffing, particularly at leadership level and especially at large agencies, still lags far behind the ethnicity of the general U.S. population. The time for focus groups and listening exercises is over: BIPOC PR professionals demand that agencies take this issue seriously and act to deliver real, sustained change. What must PR firms do to achieve genuine diversity across their ranks?
Diane Primo

CEO
Purpose Brand


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Richard Edelman

president & CEO
Edelman


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Suresh Raj

chief business development officer
Blue Impact

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Steve Barrett

VP, editorial director
PRWeek
Moderator

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