Advisory Series: Target Audience and Industry Insights - November 16, 2022

Learn all about how to choose your specialty as an accounting professional. Specialties can take many forms, from industry to the types of problems you solve. Learn how to choose the specialty that best fits you, connect with your target audience, and create a compelling introduction via your unique positioning statement. We’ll end by covering how you can provide insights unique to your industry.

Learning objectives:

1.  Understand the value of choosing a target audience and industry to specialize in
2.  Learn different factors to consider when choosing a specialty and methods for choosing
3.  Craft a unique positioning statement that crisply defines your specialty
4.  Learn tips for success in how you can effectively serve a specialized target audience

Length: 90 min – 1.5 CPE
Course Level: Intermediate
Prereq:  None
Audience: Recommended for individuals with intermediate to advanced knowledge of QuickBooks Online and bookkeeping principles.
Field of Study: Accounting
Delivery: group internet based
Trainer:  Hector Garcia

Note: CPE automation for this event does not support partial credits. If you are present for 50 minutes or more, you may request a partial credit for every additional 25 minutes of attendance if check points and polling question(s) requirements are met. Please inquire at: accountant_training@intuit.com