Available On-demand Until April 30, 2025
Duration: 60 minutes
Abstract
The three key beverage alcohol markets ― beer, wine, and spirits ― continue to see consumers approach alcohol consumption in new ways as premiumization and sober-curious trends take on a bigger role. However, inflation concerns could upend some of these effects. In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at Beverage Marketing Corporation delve into these trends and how they’re shaping the industry. In this webinar, you will learn:
- What impact alcohol-free products are having on beverage alcohol
- Which innovations are driving ready-to-drink/ready-to-serve growth
- What impact inflation is having on market growth
- Whether cannabis will have an effect on beverage alcohol in the coming year
Nathan Greene Consultant S&D Insights, LLC Nathan Greene is a Consulting Analyst with Beverage Marketing Corporation based in New York. His work has included strategy, market research, and due diligence for clients large & small across the beverage industry. Nathan’s area of focus and expertise is the Beverage Alcohol market, with particular focus on the ever changing Craft Beer Market, which he has built a passion for as both an analyst and consumer. Nathan is graduate of Rensselaer Polytechnic Institute holding a B.S. in Industrial & Management Engineering with concentrations in Operations, Marketing, & Finance.
Brian Sudano CEO S&D Insights, LLC Brian Sudano is Managing Partner of Beverage Marketing Corporation. Mr. Sudano’s experience covers nearly the entire beverage industry, from energy drinks to wine, with special expertise in key strategic issues by virtue of varied industry experience and broad range of projects. Mr. Sudano manages several major clients, providing on-going strategic and market advise, while leading projects in strategic planning, market entry analysis and planning, sales/distribution, business modeling, brand repositioning and international opportunity assessment. Mr. Sudano is regularly quoted in leading global business publications, including The Wall Street Journal, The Financial Times, Forbes and The Economist. He has spoken at many beverage industry events, and is a contributing editor at Beverage Industry magazine.
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