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Does your Account-Based Marketing (ABM) program create revenue impact?

We asked this simple question in our State of ABM survey last month, and the results have provided some crucial insights that you won't want to miss!

It turns out only 25% of marketers say that ABM has significantly impacted their revenue, and nearly 40% say that revenue impact has been uncertain to negative. Further analysis of the data revealed a strong relationship between the ways that high performers build and execute their programs over time, and how their approach is clearly different from all others.

The reality is that most companies can't afford to wait years to get results from their ABM investment, but the good news is that they don’t have to!

Join MRP and Demand Metric on July 28th as we share actionable insights that will help you shave years off of the time that it typically takes for ABM to deliver a significant impact on revenue.

In the webinar, you will learn:

  • What ABM challenges high-performing companies have solved and how to solve them.

  • Which channels are most effective and why top-performers are getting better results from their use.

  • Immediate steps you can take that will lead to greater revenue impact.

  • What roles your ABM program can't live without and why.

If your need to turn your ABM strategy into a competitive advantage, this is one webinar that you don't want to miss!

If you're already registered for the [Webinar] The State of ABM Study Results webcast, click below:



Mark Ogne


Recognized for his approach, Mark is the founder of the ABM Consortium, winner of the 2015 “Top 50 Twitter #EmployeeSEAL Award for #Leadership”, contributed to the NYC bestselling book “The Social Employee”, is a top 1% LinkedIn profile, and is committee chair for the DMA International ECHO Awards Board of Governors.

John Follett


Demand Metric

John Follett is the Co-Founder of Demand Metric, where he has worked with 5,000+ global clients, including Microsoft, Salesforce, Apple, McDonald’s, Siemens, P&G, and Toyota.
Start Date:7/28/2021
Start Time:1:00 PM EDT
Duration:60 minutes

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