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EU 2024/825 Directive on Empowering Consumers for the Green Transition: Selling Sustainability in Europe

NOW ON-DEMAND
Duration: 60 minutes
Europe’s new anti-greenwashing framework is raising the bar from aspiration to evidence. As application approaches fast, F&B companies and grocery retailers should be reassessing green claims, product-level carbon-neutral messages based on offsetting, and sustainability labels that are not backed by qualifying certification schemes. Manufacturer and retailer environmental claims now require verified performance, and non-public sustainability labels must be based on transparent certification schemes with independent third-party verification. This webinar will help food manufacturers, ingredient suppliers, retailers and brand owners understand what a defensible claims strategy now looks like, and how to turn compliance preparation into a stronger consumer trust and market-access story.

Provided by


        

Speakers

Dr. Chetan Parmar

Senior Vice President of Technical Services for Europe and Asia

FoodChain ID

Dr. Chetan Parmar is the Senior Vice President of Technical Services for Europe and Asia at FoodChain ID, with over 15 years of experience in the testing, inspection, and certification sector. His core mission is to support the agriculture and food industry in achieving safe, compliant, and transparent food supply chains. In his role, he oversees a comprehensive portfolio of certification and testing services focused on food safety, sustainability, and product certification. Prior to joining FoodChain ID, Dr. Parmar served as Interim CEO of Crop Health & Protection (CHAP), a UK AgriTech Centre funded by Innovate UK, where he helped advance innovative agricultural technologies through strategic partnerships. Before CHAP, he spent a decade at Intertek in senior leadership roles, including managing the company’s global Food and Agricultural Services business. Dr. Parmar holds a PhD in Chemistry from Imperial College London and is also a Chartered Accountant (ICAEW).


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