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Response Analysis – Examining 2020 Campaign Results and Lessons Learned

Start Date:12/14/2020

Start Time:2:00 PM EST

Duration:60 minutes

Abstract:

We learned a lot in 2020, but most importantly we learned what works and what doesn’t. We’ve done the research, and we’re ready to tell you what works in this new fast-paced, digital environment. This presentation will cover results from client campaigns. The content is an industry specific resource for performance benchmarks and pro tips as you prepare your 2021 marketing plan. We will review direct mail and email channel performance, segmentation methodology and share best practices from our highest performing campaigns. As a bonus, Tony will share ideas outside the financial industry for inspiration to strengthen and deepen relationships and drive sales.

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Speakers

Steve Polestak

Director

ABA

Dr. Tony Rizzo

Chief Marketing Officer of Marquis

Marquis

Dr. Tony Rizzo, Chief Marketing Officer of Marquis Tony holds a PhD in psychology and an MBA, graduating magna cum laude for both degrees. A 30-year veteran of financial marketing, Tony distills his communications philosophy to four keywords: personal, relevant, specific and timely. This simple mantra has added tens of millions of dollars to the balance sheets of more than 1,000 financial institutions. Tony enjoys working with the team at Marquis, noting that the company size is optimal for quickly responding to the needs of the client and marketplace.
 
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