Leigh MacDonald
epocrates Strategic Solutions Manager
athenahealth
Leigh MacDonald has spent more than 10 years in the medical communications field, from a global health marketing firm to epocrates, the #1 medical app. Her background as a medical editor and writer informs her ability to align brands’ content strategy and key objectives with audience preferences. Leveraging an evidence-based approach that examines therapeutic area trends and specialty-specific engagement behavior, Leigh has a particular interest in designing personalized campaigns for optimal performance.