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The scoop on navigating today’s media landscape


Time:12:00 PM EDT/9:00 AM PDT

Duration:60 minutes 

The importance of continually gaining media intelligence is not new to those in communications. The challenge in doing so efficiently and effectively, however, is becoming unprecedented.
On the one hand, the technology that has facilitated a 24-7-365 news cycle also affords PR pros the ability to keep pace with the nonstop flow of information. That glorious opportunity, though, is also a daunting challenge, particularly in today’s environment where seemingly all outlets lean one way or the other on all issues.

PRWeek and NetBase Quid recently published the results of an exclusive survey that gauges where comms pros currently stand on their media-intelligence capabilities. During this webcast, we will bring that report to life by sharing data and offering expert insights and counsel on issues including:

• The evolving tools that bring quantity and quality to media-intelligence collection
• A better understanding of the right partners and platforms to focus on
• The keys to succeeding in real time – in both analysis and action
• And much more

-Mary Osako, vice chancellor, strategic comms, UCLA
-Christopher Krantz, Senior communications director, S&P Global
-Tina McCorkindale, Ph.D., president and CEO, Institute for Public Relations (IPR)
-Paige Leidig, CMO, NetBase Quid

Lineup subject to change


Mary Osako

vice chancellor, strategic comms, UCLA

(former CCO at Activision Blizzard and head of global corporate comms at Amazon)

Mary Osako is UCLA’s inaugural vice chancellor for strategic communications. In this role since September 2019, she oversees communications, media relations, brand marketing, the UCLA Content Studio and strategic insights, and helps maintain and enhance UCLA’s reputation as a world-class public research university. A Los Angeles native and UCLA alumna, Mary has more than 20 years of experience leading complex communications efforts at some of the most innovative Fortune 500 companies in the world. She is well-versed in all facets of communications, reputation management and brand marketing, encompassing media relations, crisis communications, public affairs, executive communications, events and social and digital marketing. Previously, Mary served as chief communications officer of Activision Blizzard; head of global corporate communications at Amazon; and vice president of corporate, international and public policy communications at Yahoo!. Immediately prior to joining UCLA, she was a partner and chief operating officer at Haven Tower Group, a leading strategic communications and marketing firm based in Santa Monica that serves corporate clients across the country, where she currently serves as vice chair of the firm’s board of advisors. Mary serves on the board of directors of the Hammer Museum in Los Angeles and is a PRWeek 2021 Hall of Femme honoree. She earned her bachelor’s degree in psychology and a specialization in Asian American studies from UCLA in 1996.

Christopher Krantz

Senior communications director

S&P Global

Christopher Krantz is senior communications director at S&P Global, where he is responsible for leading communications in EMEA and for global operations for the communications function. In this role he has led an evolution of the media monitoring and data and analytics used by the communications team. Christopher has over 20 years of professional experience in financial services, management consulting, higher education and media and holds degrees from Columbia University and New York University.

Tina McCorkindale, Ph.D

president and CEO

Institute for Public Relations (IPR)

Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a nonprofit research foundation that creates, curates and promotes research and initiatives in the public relations industry. She taught as a full-time professor for 10 years and teaches as an adjunct professor at the University of Florida and Cal Poly Pomona. McCorkindale also worked in corporate communication and analytics for more than 10 years. She is a member of the Page Society, The Seminar, the Commission for Public Relations Education Steering Committee, the Diversity Action Alliance Steering Committee, the AMEC Academic Advisory Board, the University of Florida School of Journalism and Communications Public Relations Advisory Board, and the University of Oregon Strategic Communication Leadership Network. She frequently presents and publishes in academic journals and industry publications about the current and future state of the public relations and communication industry. McCorkindale is the recipient of the 2017 PRSA David Ferguson Award and the 2020 PRSA Puget Sound Professional of the Year award. McCorkindale was inducted in the PR News Measurement Hall of Fame in 2018. In 2019, she was selected as one of 40 national leaders to participate in the 91st Joint Civilian Orientation Conference, the most prestigious public outreach and full immersion program in the Department of Defense. She lives in Seattle, WA.

Paige Leidig


NetBase Quid

Paige joins NetBase Quid with 20 years experience in technology and marketing, working to sell enterprise application solutions and manage trusted customer relationships. Prior to his current role, Leidig was CMO for CipherCloud where he was responsible for all aspects of marketing and helped lead the company from the early stage to a leader in the cloud security market. Leidig has also worked in senior management positions at SAP, Ariba, Elance, and E Trade.

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