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Unlocking nature’s color code in food & beverages

Start Date:11 JUNE 2025

Start Time:16:00 CEST | 10:00 EDT

Duration:40 minutes

Abstract:

This webinar explores coloration trends in the North American food and beverage industry, focusing on the shift toward non-artificial colors driven by evolving consumer preferences and regulatory changes.

It highlights how dsm-firmenich’s nature-inspired color solutions—including beta-carotene and other carotenoids—deliver vibrant, stable performance across a range of applications such as beverages, dairy, bakery, and confectionery. 

Attendees will gain insights into formulation strategies that balance visual appeal, clean labeling, and product stability, helping brands meet today’s demand for natural, health-conscious innovation.

General Enquiries:

marketing@cnsmedia.com

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Speakers

Aaron Rokoszak

Marketing Manager

dsm-firmenich

Aaron Rokoszak is a marketing professional with a passion for health and wellness and a strong background in B2B marketing, with a focus on consumer trends and research. He joined dsm-firmenich in 2020 and will be speaking at our upcoming webinar on the latest market trends in coloration. Aaron studied Business Administration at Montclair State University and has since developed a deep understanding of the food ingredients industry, while helping partners create superior products with enhanced nutritional ingredients. With his expertise in marketing and keen insights into consumer trends, Aaron will provide valuable perspectives on the latest trends and opportunities in the market.

Sherry Siteman

Regulatory Affairs North America

dsm-firmenich

Sherry Siteman is the Regulatory Affairs Manager at dsm-firmenich North America, where she supports the coloration portfolio and works with cross-functional teams to navigate regulatory and compliance challenges. She discovered her passion for Food Science during her first year of university while pursuing an Education degree, which led her to switch paths and earn a Science degree with a focus on Food Science. With over 20 years of experience in Quality Assurance, Product Development, Ingredient Technical Support, and Product Formulation, Sherry brings deep technical expertise and a well-rounded perspective to her regulatory work.

Peggy Katsoulis

Lead expert colors

dsm-firmenich

Peggy Katsoulis is a Lead Expert, Color Applications for North America at dsm-firmenich, with over 25 years of experience, specializing in food color innovation. As Lead Expert, she focuses on developing natural, consumer-friendly alternatives to FD&C colors and collaborates with global brands on color solutions across a wide range of food and beverage applications.

Elizabeth Green

Senior Journalist

CNS Media

Elizabeth is a Senior Journalist at CNS Media, which includes FoodIngredientsFirst.com and NutritionInsight.com. Her BA in Broadcast Journalism has given her insights into digital marketing, and both online and print platforms. She enjoys reading and creating articles on consumer trends and ingredient innovation.
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