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Start Date:7/9/2020

Start Time:1:00 PM EDT

Duration:60 minutes



Are you using the optimal mix of marketing channels?
 
Most marketers rely on more than one channel to achieve the best possible results from their campaigns.
 
But, figuring out the right multichannel mix is a difficult task.
 
Join PFL and Demand Metric as they share benchmarks and insights on multichannel campaign effectiveness.

In the webinar, you will learn:
  • Which channels are most effective
  • The optimal cadence for communications
  • How to blend digital and traditional channels
  • The revenue impact of direct mail

If you are optimizing your marketing campaign strategy, this is one webinar that you don't want to miss!

If you're already registered for the The State of Multichannel Marketing: 2020 Study Results webcast, click below:

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Speakers

Nick Runyon

CMO

PFL

Nick is the CMO of PFL, where he helps bring the power of Tactile Marketing Automation to companies across the globe.

John Follett

Co-Founder

Demand Metric

John Follett is the Co-Founder Demand Metric, where he leads the customer success, research, product, and marketing teams. An expert in marketing strategy, technology, and research, John has worked with 5,000+ global clients, including Microsoft, Salesforce, Apple, McDonald’s, Siemens, P&G, and Toyota.
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