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Protecting our Future: Sustainable Packaging in the Global Meat Industry

A GlobalMeatNews editorial webinar

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Start Date:20 February 2019

Start Time:4:00pm CET (Paris) | 10:00am ET (New York)

Duration:60 minutes


Marrying effective design and achievable sustainability when it comes to packaging is a challenge for meat processors all over the world, and businesses are beginning to innovate to tackle the impact on the environment.

In the UK, food businesses, local authorities and retailers have signed up to the Plastics Pact which aims to make 100% of all plastic packaging reusable, recyclable or compostable by 2025. Meat processing businesses such as ABP, Cranswick and Dunbia have all gotten involved which shows how seriously the industry is taking this issue.

This editorial webinar will look at the problem of packaging in the meat processing sector, the long-term impact if nothing is done, what businesses are doing to solve the issue and what demands consumers and retail customers may be placing on the industry.


Hendrik Jan Bartels

Sales and Marketing Director
Fabbri Group

Hendrik has worked in the food packaging business in europe since 1985 previously as Marketing Director in Cryovac and as of 2012 as Sales and Marketing Director in Fabbri Group , Modena Italy.

Hendrik is actively involved in creating worldwide distribution and sales channels for the Fabbri Group products as well the commercial introduction of innovative packaging materials that respond to the increasing demands for sustainable packaging concepts.

Hendrik is born in the Netherlands and holds an MSc in Food Science from the University of Wisconsin-Madison.

Paul Sherratt

Packaging Innovation Manager
ABP Food Group

Paul is a packaging professional with 25 years packaging experience, working across personal care, homecare, beverages and, lately, red meat. Pauls role at ABP food group is to help our customers deliver their ambitious packaging sustainability goals whilst meeting the wishes of their consumers with exciting and innovative packaging. Paul lives in Yorkshire, UK, with his wife two daughters and two Dachshunds.

Gwendoline Riou

EU Public Affairs and Communications Manager

Gwendoline Riou is the EU Public Affairs and Communications Manager for the European Organization for Packaging and the Environment (EUROPEN). EUROPEN is a unique cross-sectoral EU industry association in Brussels, presenting the opinion of the packaging supply chain in Europe, regardless the packaging material or system. EUROPEN members are comprised of multinational corporate companies spanning the packaging value chain (raw material producers, converters and brand owners) plus nine national packaging organizations all committed to continuously improving the environmental performances of packaged products, in collaboration with their suppliers and customers.

Prior to joining EUROPEN in 2016, Ms Riou worked as a consultant for a European Affairs practice in Brussels and for a global communications group, where she contributed to the implementation of pan-European lobbying and communications campaigns for high-profile clients, mostly in the healthcare and environment sectors.Ms Riou holds a double Master’s degree in Public Affairs and Political Science from Sciences Po Bordeaux (France) and a Diploma of Higher Education in Politics and International Relations from Coventry University (Great Britain).

Aidan Fortune

Deputy Editor
Global Meat News

Aidan Fortune is deputy editor of Global Meat News. Aidan has been a journalist in the FMCG sector for over 10 years, focusing on the meat industry for the past three years.


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