Addressing Trends and Challenges in Formulating Pigment Pastes. Introducing the New Benchmark in Waterborne Polymeric Dispersing Agents.

On Demand Until June 11, 2021

Duration:30 minutes


The demands and trends in architectural coatings create complexities in formulating pigment pastes. Enhancing color strength, extended storage life, foam reduction during grinding, and simplifying the formula to reduce additional additives that lead to leaching in a final sustainable waterborne dispersion. 

Clariant Paints and Coatings has addressed this by innovating Dispersogen® PLF 100. This 100% active, VOC free, polymeric dispersing agent performs tremendously in inorganic, organic and carbon black pigment systems and is suitable for eco-labelling finished products. Join us for this webinar to explore the potential of discovering the new benchmark in dispersing agents for your pigment paste formulations. 

 Attendees will develop an understanding of: 
  1. Factors leading to the challenges in formulating pigment pastes 
  2. Solutions to increase color enhancement 
  3. Options for a dispersing agent to cover a broad range of pigment types 
  4. How to minimize formulation complexity by reducing additives in pigment concentrate formulas

Can't attend live? Register to view the webinar on-demand!


Mark Coward

Technical Leader Paints & Coatings


Mark Coward is New Business Development Manager at Clariant in the Industrial & Consumer Specialties Business Unit. He started with Clariant in 2018. He has been in the paint industry for over 25 years, holding positions in various R&D roles of increasing scope and responsibility. These titles include: Sr. Chemist, Technical Manager Architectural Colorants, Technical Leader for Paints & Coatings, and currently New Business Development Manager. He has worked in R&D Labs for a paint manufacturer, a pigment concentrate producer (17 years at Color Corporation of America) and now a wetting and dispersing agent manufacturer (2 years at Clariant). He has developed many water-based and solvent-based paints and pigment dispersions in his career. He holds a Bachelor’s degree with double major of Chemistry and Environmental Studies from Indiana University. He enjoys helping to solve challenging paint issues by combining chemistry and innovative testing and experimentation.



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