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How To Seize This Unexpected Golden Moment To Build Your Online Business

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Abstract:

Software Advice presents the Reimagining Your Business series with Rand Fishkin, Founder, Author, and Entrepreneur
Date: Thursday, September 24
Time: 1:00 p.m. - 1:45 p.m. EST

In this series, Software Advice’s Group Vice President Blake Clark interviews leading business and tech experts to learn how your business can succeed in the new online world.

Rand Fishkin has dedicated his professional life to helping people understand marketing and how to reach new audiences through his blogging, videos, speaking, and his book, Lost and Founder: Painfully Honest Field Guide to the Startup World. In his book, Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life and sharing his hard-won lessons. He is also the cofounder and CEO of SparkToro.

In this exclusive live interview, Rand and Blake will talk about the challenges of starting a business and what you can do to reach your audience as the world changes. You’ll learn:
    • What the most important tools and tactics are to build a successful business
    • Who you should target and how to think about your current audience
    • How to boost your online presence to attract new customers and keep the ones you have
This conversation is a unique opportunity to learn proven digital marketing strategies from one of the industry’s best and brightest.

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Speakers

Blake Clark

Group Vice President

Software Advice

Blake Clark is the Group Vice President of Software Advice, a company that helps businesses navigate the software buying journey. Blake has more than 15 years experience managing eCommerce businesses, leading product strategy, and customer experience across a diverse range of industries including gaming and hospitality. At Software Advice, he leads the company’s strategic vision and oversees day-to-day operations. In addition to running a 250-person team, he is a proud father to five kids. Blake is a graduate of Texas A&M University and the Darden School of Business at the University of Virginia.

Rand Fishkin

CEO

SparkToro

Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
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