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Teradata & Southwest Airlines: The Story of a Digital Transformation with a Heart of Data

Start Date:5/12/2020

Start Time:8:00 AM PDT

Duration:60 minutes

Abstract:

Every industry will be transformed by the new business models and revolutionary possibilities created by digital society in the 21st century. This session will address the critical success factors that leaders must embrace when transforming an enterprise into a player for the digital age. Issues such as enabling cultural change, organizational skill set requirements, and governance will also be discussed.

Southwest will also address how they are incorporating digital into all aspects of the customer journey and using data and analytics to enhance the customer experience.

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Speakers

Carole Elwell

Director, Digital Solutions

Southwest Airlines

The Director of Digital Solutions at Southwest Airlines, Elwell manages the MarTech stack, customer data warehouse, marketing execution functions, and business technologies for the Rapid Rewards frequent flyer program.

Stephen Brobst

Chief Technology Officer

Teradata

As the Chief Technology Officer for Teradata, Brobst is an internationally recognized leader in AI applications, the role of emerging technologies, and opportunities to apply AI to transform organizations.





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