The Autonomous Vehicle Future: Opportunities and Challenges

ON DEMAND until February 27, 2020

Duration:60 minutes


The industry is looking to save lives, reduce injuries, and spread mobility equitably. We can do this by addressing the major challenges of systems engineering and design streamlining, cost reduction, sensor improvements, implementation of more artificial intelligence, and education of the end consumer.

This webinar will look at:

  • The major technology trends and challenges of the fast-growing industry
  • How engineers are developing, simulating, and testing systems that are soon reaching production

Register to view the webinar on-demand!


Gary Silberg

KPMG’s Automotive Sector Leader

Gary is focused on the intersection of technology and the automotive industry with groundbreaking research on self-driving cars, connectivity and mobility demand services. He is also the Global Lead Partner for Ford Motor Company, with 25+ years of business experience, including over 15 years in the automotive industry.

Specifically, his focus includes helping clients identify and evaluate new investment and growth strategies from technology start-up companies to large scale multibillion dollar investments.

A frequent media spokesperson, Gary has appeared in prominent media outlets such as Reuters, the Wall Street Journal, Fortune, Wired, Bloomberg TV and CNBC, offering commentary on global trends in the automotive industry.

Barath Kumar

Business Development Manager


Business Development Manager

Barath Kumar is a Business Development Manager for dSPACE GmbH, responsible for the autonomous driving and virtual validation international business markets. He has more than 12 years of experience working in the automotive, robotics and factory automation domains, with extensive experience in software-in-the-loop and hardware-in-the-loop simulation technology. He has been with dSPACE since 2014.

Aaron Jefferson

Vice President of Marketing and Business Development

ZF Electronics and Advanced Driver Assist Systems

Vice President
Marketing and Business Development
ZF Electronics and Advanced Driver Assist Systems

As vice president of Marketing and Business Development for ZF’s Electronics and Advanced Driver Assist Systems Division, Aaron Jefferson guides the marketing and business development strategy across the Driver Assistance and Passive Electronics Product lines.

Jefferson is based at ZF’s Electronics and ADAS headquarters in Farmington Hills, Michigan. He is responsible for leading marketing and business development for the Division including identifying market opportunities, developing go-to-market strategies, creating product and technology roadmaps, identifying specific strategic issues/needs and developing and implementing resolutions – including M&A, partnerships, acquisition of key resources, capability and technology.

Jefferson joined ZF in 2015. He previously worked at Harman in product planning and strategy for Advanced Driver Assist Systems. Prior to Harman, he spent 16 years at Delphi Corporation (now Aptiv), in electrical engineering, engineering management, product management, product strategy, and new business acquisition in ADAS and Electrification (e-mobility).

Jefferson holds a BS in Electrical Engineering from Rose-Hulman Institute of Technology, and an MBA from Indiana University.



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The Autonomous Vehicle Future: Opportunities and Challenges
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