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Top Tips: Using Email Marketing to Penetrate Target Accounts

Start Date:5/22/2019

Start Time:12:00 PM CDT

Duration:60 minutes

Abstract:

Email is still a very effective marketing channel to create engagement and reach your buyers. Join Engagio in this webinar to learn how to combine email marketing with an account-based strategy to increase results and accelerate the buyer’s journey. We’ll share top tips to penetrate and expand into accounts to generate revenue.

Key Takeaways:
  • Email marketing tips for connecting with buyers within target accounts
  • How to prepare your data for effective campaigns
  • Proven follow up strategies including timing and data mining 

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Speakers

Charm Bianchini

VP of Growth Marketing

Lean Data

Charm Bianchini is the Vice President of Growth Marketing at LeanData and is responsible for the development of strategic initiatives to drive demand throughout the entire customer lifecycle. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing, marketing operations, and sales development.
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