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Abstract:
We have experienced more change in this channel throughout the past 18 months, then we’ve seen in the past 37 years. Next generation partners are recognizing profitable trends around new technologies, new buyers, and building new business models to take advantage. The future is open.
In this webinar, we’ll look at how partners are leveraging open platforms, multi-cloud environments, hybrid ecosystems, embedded strategies, and other opportunities. We will also look at the new buyer of emerging technology – specifically the changing journey, psychology and behaviors driving this change.
During this session, attendees will:
- Learn about trends and opportunities for evolving channel partners from a leading IT analyst.
- Jay McBain, Principal Analyst - Channels, Partnerships & Alliances, Forrester Research, Inc.
- Understand IBM's commitment to next gen partners and how we're opening up our technology and expertise to facilitate development.
- Willie Tejada, IBM Chief Developer Advocate, IBM
- Hear how one partner has applied the power of big data, cognitive computing, and artificial intelligence (AI) in its core product: the award-winning Findability Platform®.
- Balaji Krishnamoorthy, SVP & Head of Findability Sciences Labs, Findability Sciences
If you're already registered for the Next Gen Channel Opportunities In 2019 webcast, click below:
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Speakers
Omkar Nimbalkar
Balaji Krishnamoorthy SVP & Head of Findability Sciences Labs
Findability Sciences
Balaji, K is the SVP & Head of FS Labs of Findability Sciences, a Boston-based company that provides AI, Cognitive and Big data insights to customers around the globe. Balaji has more than 24 years’ experience in Technology, Global business management and in running business units. Balaji has worked with globally recognized technology firms to develop ever-more innovative technology solutions and services. His primary goal is to help organizations and businesses gain insight from big data.
Jay McBain Principal Analyst - Channels, Partnerships & Alliances
Forrester Research, Inc.
Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process; and describing the technology infrastructure to build and support channel relationships.
His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies.
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Next Gen Channel Opportunities In 2019
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