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Google's Dealer Guidebook 2.5 Prepares Dealers for the Future

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In just one year, COVID-19 spurred a drastic shift in the automotive industry that would have normally taken much longer. For example, in the first six months of 2020, nearly 10 percent of car purchases occurred online, compared to just 1 percent during all of 2018. This prompted dealers to quickly pivot to online retailing and a fully digitized purchase process.


Google is helping dealers prepare for whatever comes next. Take the newly released Dealer Guidebook 2.5, for example. It will help Tier 3 auto advertisers create strategies that build upon these new trends, as well as help increase dealer profitability while preparing for the future.


Attend this webinar to:

  • Learn about the latest e-commerce and online-retailing strategies.
  • Understand how insights about digital car shopping drove the recommendations in Dealer Guidebook 2.5.
  • Take a deep dive into Dealer Guidebook 2.5 and review the products that can help dealers take action today.

If you're already registered for the Google's Dealer Guidebook 2.5 Prepares Dealers for the Future webcast, click below:

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Speakers

Thomais Zaremba

Director of US Automotive Advertising

Google

As Director of US automotive advertising at Google, Thomais Zaremba leads the sales strategy and client relationships with domestic automakers, along with the automotive retail business. Prior to Google, Thomais was Global Head of Product Marketing Auto for Facebook, leading the development and implementation of Facebook’s strategy and product roadmap for partnering with automakers, dealers, and endemic partners to help grow their businesses in today’s always-on, mobile-first environment. An automotive veteran, Thomais spent nearly two decades at Ford Motor Company where she most recently led Integrated Communications for the US. In that role, Thomais oversaw Ford’s consumer engagement strategy as it relates to the discovery and purchase process. Notably, this included managing its digital marketing and content, total media, shopper marketing, CRM, and digital enterprise (wired/mobile development).

Jessie Niespolo

Senior Strategy Lead, Automotive Retail Team

Google

Jessie Niespolo is a Senior Strategy Lead on Google’s Automotive Retail Team. The Auto Retail Team is responsible for developing strategies that drive business impact across OEMs, Regions, Dealers and Google. Jessie’s specializes in consulting manufacturers and dealers on how to best coordinate their marketing and advertising initiatives. Prior to joining Google, Jessie spent her career within the Automotive Vertical where she held a variety of leadership roles within Sales and Marketing organizations at Ford, FCA and GM.

Anika Brown

Retail Strategist

Google

Anika Brown is a Retail Strategist at Google where she focuses on arming automotive OEMs and dealers with effective strategies to reach customers and increase profitability. She is also the lead of Diversity, Equity, and Inclusion (DEI) initiatives within the US Auto vertical and on the DEI council for the broader organization. Prior to joining Google, Anika worked in a variety of roles at Ford Motor Company including Digital Shopper Manager and Fintech Product Manager. Her last role with the company was Chief Marketing Officer of GoRide Health, Ford’s mobility startup providing nonmedical transportation. Anika earned her BFA from Academy of Art University and her MBA from Darden School of Business, University of Virginia

Moderator: Mary Beth Vander Schaaf

Managing Editor
Automotive News

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