Duration: 30 minutes
Abstract
How will Wegovy and other weight-loss drugs impact food choices? How are consumers responding to ultra-processed foods and novel proteins?
Rabobank’s Nicholas Fereday, Executive Director, Food & Consumer Trends, has been a food and agriculture industry observer and thought leader for more than two decades. Engaging a C-suite audience, he’s penned noteworthy columns, such as “Dude, Where’s My Consumer? Remaining Relevant to Today’s Consumer” and “The Cereal Killers: Five Trends Revolutionizing the American Breakfast.” Fresh off NatExpo 2024, Fereday shares insights on consumer behavior and on how processors—large and small—can address product, ingredient and technology trends.
Nicholas Fereday Executive Director Rabobank Nick is an Executive Director within Rabobank’s research department in New York, specializing in food and consumer trends. Rabobank’s client spans the entire global food and ag system from farmers through to agribusiness and food companies; and everything in-between. He spends his time engaging with clients, promoting the bank’s agenda and striving for thought leadership. The latter includes the newsletter “Talking Points” which has proven to be very popular within the industry for being insightful, provocative as well as providing a much-needed sense of perspective. Nick has been working in food and agriculture for his entire career starting in the 1990s at The Department of Agriculture in Papua New Guinea. This was followed by a rewarding period working at the UK’s National Resources Institute on agricultural programs in developing countries in Africa and Asia, and then switching to more commercially focused consultancy-based work at LMC International. In between all of this he also lectured at the University of Papua New Guinea and University of London as well as being a part-time journalist for The Economist Intelligence Unit. Nick has been living in the US for the past twenty years with his two children who are now at university on the East Coast.
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