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Engaging Your Virtual and Hybrid Audience in 2022
How to foster connections in person and online
In current business conditions, your virtual audience can’t be an afterthought. Engagement across all platforms is critical. This session will focus on improving virtual engagement and collaboration between live and online audiences through creative new approaches to networking, education and collaboration.
Please come prepared to share your biggest challenges in connecting with attendees; we’ll take questions throughout the presentation and ensure that our experts address your biggest concerns.
 Ben Chodor President Notified  Bob Mitchell Principal Mitchell Partnership Alliances Seasoned corporate marketing veteran Bob Mitchell worked for years as a New York City-based TV and digital executive at such companies as Viacom, Disney, Sony Pictures Entertainment, NBCUniversal, Madison Square Garden Entertainment and various digital start-ups. Several years ago, Bob was recruited and relocated to Washington, D.C., to transform, reimagine and reinvent the B2B events-based speakers bureau business.
Bob focuses on the power of storytelling and emotional connections through audience experiences, bringing a content-driven and media-focused lens to the traditional role of events, conferences and meetings. As principal at his consulting firm, Mitchell Partnership Alliances, he advises organizations from Fortune 500 companies to associations on operational, creative, strategic and communications alignment across integrated channels. Bob places an emphasis on fostering engagement and building community — with virtual, hybrid and physical in-person events at the core of the customer journey.
 Michael Shapiro Executive Editor Northstar Meetings Group Michael has covered the transformative effects of technology on meetings and travel for more than a dozen years at Northstar, where he also plays a key role in developing content around topical industry trends, hospitality, and a wide variety of destinations. He is a writer, editor, photographer and recently returned expat, following a lengthy stay in Guadalajara — aka the Silicon Valley of Mexico.
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