What’s on Tap: The Trends Driving the Beverage Market


Duration:60 minutes


Beverage Industry’s annual New Product Development Webinar features insights from industry experts about the trends influencing the next generation of beverages.

Learn About:

  • The factions that are rejuvenating traditional categories
  • How retail trends have impacted the beverage market
  • Which consumer trends are having the biggest impact on development
  • What beverage categories are experiencing the most new product success
Beverage Industry experts will provide their independent perspective on New Product Development.


Lauren King

Brand Director, DASANI
The Coca-Cola Company

Lauren King is the Brand Director of DASANI at the Coca-Cola Company. She is responsible for leading DASANI, the number one mainstream water brand in the U.S. On DASANI, Lauren has led sustainability innovations to help address the environmental impact of the brand. These innovations range from recycled PET inclusion in the brand’s packaging, PureFill (a bottle-less water dispenser) to aluminum packaging for water. Previously, Lauren worked on several of the company’s leading brands, including Coca-Cola, Diet Coke, FUZE and Peace Tea. Lauren holds an MBA from Georgetown University and a BA from The University of Virginia.

Jenna Behrer

VP, Innovation & Activation

Larry Levin



Executive Vice President, Market and Shopper Intelligence

Larry Levin is Executive Vice President of Market and Shopper Intelligence at IRI, working with clients of all sizes and their c-suites to help them deliver better growth to their businesses. He has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers including Pepsi, Coke, Starbucks, Microsoft, Disney, Lexus, Porsche, Nissan, Infiniti and Audi, as well as dozens of mid-sized companies across food, beverage and other CPG categories. At IRI, Larry oversees commercial sales strategy and drives new product adoption among clients. As one of IRI’s key thought leaders, he is a frequent speaker at industry events including The Beverage Forum, Shopper Marketing, HOP—State of Mass Beauty, FMI, New Products Innovation, NFRA and CSPA and has been a guest on Bloomberg Television’s Surveillance program as well as quoted in numerous publications.



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