On Demand until April 18, 2024
How will cross-category trends drive the next wave of Functional Beverage Innovation? Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next? This session tackles these questions by using AI to understand what millions of consumers are actively talking about online in beverages and beyond. Join to:
- Get an in-depth look at cross-category influences, revealing how trends from vitamins & supplements are making their way into the beverage and snacking categories.
- Understand how leading CPG brands, from PepsiCo to P&G, are using this AI-driven trend intelligence to deliver products consumers actually want to see on the shelf.
 Gianna Tomassi Insights Director Black Swan Gianna Tomassi is the Insights Director at Black Swan Data, working with clients to deliver consumer insights and consultancy services. Prior to joining Black Swan Data over 4 years ago, Gianna spent 4 years at GfK across a number of roles, from innovation to marketing effectiveness to market research. She has a wealth of knowledge and insight about the beverage space, having worked with top clients like PepsiCo.  Jeremy Barlow Senior Director Enterprise Sales Black Swan Jeremy is an Enterprise Sales Director with over 10 years of insights and innovation experience, with prior roles at Affinnova, BASES, and Numerator. He is passionate about helping CPG companies unlock incremental growth by using modern technology to better understand and predict consumer behavior.
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