Campaign Convene: The Year Ahead: Get fit for the future of work Registration

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Convene: The Year Ahead: Get fit for the future of work

Date: January 25, 2022
Time: 12:00pm ET

Sponsor:

As the U.S. emerges from a global pandemic and a nationwide reckoning on race, corporate America faces an adaptation like never before. Companies are rapidly trying to not just diversify their talent pool, but create more inclusive cultures. At the same time, they are adapting to the cultural and technical implications of a hybrid work environment, while recognizing the importance of employee mental health and looking to reduce burnout.

These are unprecedented challenges, and the advertising industry has not been spared. Agencies and marketers are navigating uncharted waters while looking to quickly and carefully refill positions that were cut in the depths of the pandemic in a historically tight labor market. They’re also wrestling with new technologies and platforms to enable hybrid work, while searching for the right tools to manage the transition.

Join Campaign US as we unpack the biggest challenges facing agencies and brands when it comes to talent in the year ahead. You’ll walk away with tangible tools to evolve your business while fostering a culture that talent will flock to.

Most of all, you’ll be in fighting shape for the future of work.

Session 1: Recruiting and retaining in a talent crunch
12pm - 12:30pm ET

The U.S. unemployment rate is still historically high as people reevaluate their priorities after the pandemic and take their time settling into new roles. In advertising, some are leaving the industry altogether, opting for freelance or adjacent fields. This is translating to a highly competitive talent market with rampant salary inflation. Join us in this session to unpack the talent crisis with top industry experts, and learn how to adapt and position your business and culture to attract and retain great talent this year and in the future. Walk away with tangible tools, strategies and systems to help manage the talent crunch.

SPEAKERS:

Doug Rozen

CEO, dentsu Media Americas

View Biography

Leela Srinivasan

Chief marketing officer
Checkout.com

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Valerie Beauchamp

Global head of agency development & education
LinkedIn Marketing Solutions

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Moderator:

Sabrina Sanchez

reporter
Campaign US

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Session 2: Burnout is real: Embracing mindfulness in the workplace
12:35pm - 1:05pm ET

Agencies have become synonymous with late nights, demanding clients and the occasional screaming creative director. Burnout is on the rise across the business world, but in advertising, it’s acute. In this session, industry leaders will candidly discuss the toxic culture of burnout prevalent at many agencies and offer tangible solutions, platforms and tools to better support our employees.

SPEAKERS:

Cheryl Guerin

EVP, Global Brand Strategy & Innovation
MasterCard

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Simon Fenwick

EVP, talent equity and inclusion
4A's

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Sofia Colucci

Global VP marketing miller family of brands and economy portfolios
Molson Coors

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Moderator:

Mariah Cooper

associate editor
Campaign US

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Session 3: How to hybrid: Creating tangible strategies for hybrid work
1:10pm ET - 1:40pm ET

What is the true meaning of hybrid work? How do we get people to miss the magic of the office while not forcing them to come in? These questions are top of mind for leadership as the ad industry yearns to work in-person again. Learn how marketers and agency leaders are navigating hybrid work with a candid view on what’s working and what’s not. Learn about the platforms and technology that are keeping teams connected while apart, and allowing them to collaborate in a hybrid manner. Walk away with a better sense of how you or your leadership team should approach the future of work.

SPEAKERS:

Denise Broady

chief marketing officer
Appian

View Biography

Yvonne Yancy

chief administrative officer
Understood

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Sam Hammock

EVP and chief human resources officer
Verizon

View Biography

Moderator:

Alison Weissbrot

editor
Campaign US

View Biography

Interested in sponsorship opportunities for future Campaign events?
Find out more:
rachel.barash@haymarketmedia.com

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