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Convene: The Year Ahead: Get fit for the future of work
Date: January 25, 2022
Time: 12:00pm ET
Sponsor:
As the U.S. emerges from a global pandemic and a nationwide reckoning on race, corporate America faces an adaptation like never before. Companies are rapidly trying to not just diversify their talent pool, but create more inclusive cultures. At the same time, they are adapting to the cultural and technical implications of a hybrid work environment, while recognizing the importance of employee mental health and looking to reduce burnout.
These are unprecedented challenges, and the advertising industry has not been spared. Agencies and marketers are navigating uncharted waters while looking to quickly and carefully refill positions that were cut in the depths of the pandemic in a historically tight labor market. They’re also wrestling with new technologies and platforms to enable hybrid work, while searching for the right tools to manage the transition.
Join Campaign US as we unpack the biggest challenges facing agencies and brands when it comes to talent in the year ahead. You’ll walk away with tangible tools to evolve your business while fostering a culture that talent will flock to.
Most of all, you’ll be in fighting shape for the future of work.
Session 1: Recruiting and retaining in a talent crunch
12pm - 12:30pm ET
The U.S. unemployment rate is still historically high as people reevaluate their priorities after the pandemic and take their time settling into new roles. In advertising, some are leaving the industry altogether, opting for freelance or adjacent fields. This is translating to a highly competitive talent market with rampant salary inflation. Join us in this session to unpack the talent crisis with top industry experts, and learn how to adapt and position your business and culture to attract and retain great talent this year and in the future. Walk away with tangible tools, strategies and systems to help manage the talent crunch.
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Session 2: Burnout is real: Embracing mindfulness in the workplace
12:35pm - 1:05pm ET
Agencies have become synonymous with late nights, demanding clients and the occasional screaming creative director. Burnout is on the rise across the business world, but in advertising, it’s acute. In this session, industry leaders will candidly discuss the toxic culture of burnout prevalent at many agencies and offer tangible solutions, platforms and tools to better support our employees.
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Session 3: How to hybrid: Creating tangible strategies for hybrid work
1:10pm ET - 1:40pm ET
What is the true meaning of hybrid work? How do we get people to miss the magic of the office while not forcing them to come in? These questions are top of mind for leadership as the ad industry yearns to work in-person again. Learn how marketers and agency leaders are navigating hybrid work with a candid view on what’s working and what’s not. Learn about the platforms and technology that are keeping teams connected while apart, and allowing them to collaborate in a hybrid manner. Walk away with a better sense of how you or your leadership team should approach the future of work.
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Campaign Convene: The Year Ahead: Get fit for the future of work
Registration Is Closed
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