State of the Beverage Industry 2019


Duration:75 minutes


The beverage aisles of today have shown to be an accurate representation of the diverse needs of today’s consumers. Whether its function, refreshment, alcohol or non-alcohol, the North American beverage market is fulfilling consumer need states through innovative products, packaging, processing methods and delivery vehicles. As beverage-makers continue to adapt to these trends, the true winners are the American shoppers.

Learning Objectives:

  • Find out which New Age Beverages are carving out a larger market share in the non-alcohol beverage space
  • Learn whether bottled water hit its plateau or whether the hydration beverage holds more potential for growth
  • Hear how the beer market is faring after years of contraction
  • Find out what spirit and wine segments are capturing consumers’ dollars


Gary Hemphill

managing director of research

Beverage Marketing Corporation

Managing Director of Research
Beverage Marketing Corporation

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation. In that role, he directs the company’s extensive information products and services, consisting of comprehensive North American beverage databases, Market Reports, Directories, State Tracking Services and customized information consulting projects.

Mr. Hemphill has worked to develop and manage two beverage databases: DrinkTell, the only comprehensive U.S. beverage database; and the All-Channel Database, the only detailed channel analysis beverage database. In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success.

Beverage Marketing publishes more than 30 industry-standard Market Reports and directories that cover the multiple beverage markets. The company’s wide range of respected U.S. reports cover soft drinks, bottled water, milk, beer, fruit beverages, New Age and functional beverages, wine, spirits, beverage packaging and more. In addition, the company publishes a select group of international reports targeting key growth markets. He has also worked to create a Canadian bottled water tracking service.

Mr. Hemphill has more than 25 years experience in the beverage industry. Previously, he served as editor of the trade publication Beverage Industry and he also directed new product publicity for the Pepsi-Cola Company where he contributed to a range of assignments. Previous to those positions, Mr. Hemphill held various newspaper writing and editing positions.

Mr. Hemphill is widely quoted in the press and has often been interviewed on both TV and radio on issues of critical importance to the beverage industry. He has spoken at a range of conferences, conventions and industry events including InterBev, the Beverage Forum, the NAMA (vending) trade show, the FMI convention, World Juice, the International Dairy Show and many others.

Mr. Hemphill holds a bachelors degree in journalism from The Ohio State University and resides in New York City.

MIchael Bellas


Beverage Marketing Corp

Chairman and Chief Executive Officer
Beverage Marketing Corporation

Michael C. Bellas is founder, Chairman and CEO of Beverage Marketing Corporation, a strategic consulting and research firm specializing in the worldwide beverage industry.

Mr. Bellas has been a leading spokesman, consultant, writer, editor and speaker in the beverage community for more than 35 years. He is co-founder, co-sponsor and opening-day speaker of the most significant industry conference of recent years, The Beverage Forum. He is quoted regularly and frequently in publications ranging from The Wall Street Journal and The New York Times to Fortune, Forbes, Business Week and other major publications worldwide. He has also appeared on numerous television programs including 48 Hours, Moneyline, Good Morning America, Money Talks, Fox News, Power Lunch, Market Wrap, This Morning’s Business, CNN, BBC, Financial News Network, CBS Early Morning Show and CNBC.

Mr. Bellas has provided strategic and market planning counsel to most of the leading beverage companies in each of the key beverage segments. He has led numerous client engagements involving new growth strategies, market entry planning, brand development/revitalization, domestic and international marketplace assessments and sales/distribution strategy development. He has written numerous articles on the multiple-beverage marketplace and has addressed several national and international trade organizations including the World Beer and Drinks Forum, the International Bottled Water Association, the Capital Roundtable, the National Beer Wholesalers Association, the International Fruit Beverage Congress, the International Beverage Industry Exposition (InterBev), the Global Bottled Water Congress and the Dairy Food Industry Supply Association.

Mr. Bellas was born into the beverage industry: his family established and still operates two multi-beverage distributorships in Ohio. A graduate of Yale University, he holds the Juris Doctor degree from the University of Michigan and an MBA from Columbia University, where he was a McKinsey Scholar.

Brian Sudano

Managing Partner
Beverage Marketing Corporation

Brian Sudano is Managing Partner of Beverage Marketing Corporation. Mr. Sudano’s experience covers nearly the entire beverage industry, from energy drinks to wine, with special expertise in key strategic issues by virtue of varied industry experience and broad range of projects. Mr. Sudano manages several major clients, providing on-going strategic and market advise, while leading projects in strategic planning, market entry analysis and planning, sales/distribution, business modeling, brand repositioning and international opportunity assessment. Mr. Sudano is regularly quoted in leading global business publications, including The Wall Street Journal, The Financial Times, Forbs and The Economist. He has spoken at many beverage industry events, and is a contributing editor at Beverage World magazine.

Before joining, BMC, Mr. Sudano was with Constellation Brands, a leading US beverage alcohol company, where he held the position of VP Business Processes responsible for creating and managing a corporate operations function chartered to bring best practices across Constellation’s global wine, spirits and beer businesses. While in this role, Sudano lead the due diligence and transition efforts for entering the premium wine business and provided corporate oversight for the integration and transition of the Black Velvet distillery and brands. Other activities also included oversight of business risk management and covering issues such as promotional effectiveness to performance metrics, beer logistics optimization, portfolio optimization and succession planning, among other activities.

Prior to Constellation Brands, Mr. Sudano was with Joseph E. Seagram & Sons for 10 years. At Seagram, he held various positions including leading efforts in business development, mergers and acquisitions, strategic planning, and finance. Mr. Sudano identified and negotiated several strategic alliances and business transactions resulting in significantly improved business performance. Sudano lead Seagram’s entry into beer business, organizational realignments and business integration and expansion strategies. Within Finance, he held several positions including CFO for a business unit.

Mr. Sudano received an MBA from Rutgers Graduate School of Management, a magna cum laude and honors graduate from Delaware Valley College receiving a BS and a New Jersey CPA.

Eric Schmidt


Beverage Marketing

Director of Alcohol Research
Beverage Marketing Corporation

Eric Schmidt is Director of Alcohol Research for Beverage Marketing Corporation. In his role, Mr. Schmidt directs the company’s beverage alcohol research division consisting of approximately 4 in-depth Market Reports and directories that cover the beverage alcohol marketplace. In addition he assists with consulting projects for BMC’s Strategic Advisor Group.

Mr. Schmidt has more than 15 years’ experience in the beverage industry. He began his career with Beverage Marketing Corporation in New York City as a research analyst covering the entire beverage industry. In 2004, Mr. Schmidt took on a Research Director role with the Beverage Information Group where he managed the research division consisting of beverage alcohol compendiums and directories. He then moved on to Technomic Inc. in 2012 until returning to Beverage Marketing Corp in January of 2015. He is widely quoted in newspapers and magazines about trends and current events in the beverage alcohol industry.

Mr. Schmidt holds a bachelor’s degree in finance from Long Island University/C.W. Post and an MBA in Marketing Management from St. John’s University. He resides in Connecticut with his wife and two boys.

Nathan Greene

Consulting Analyst
Beverage Marketing Corporation

Nathan Greene is a Consulting Analyst with Beverage Marketing Corporation based in New York. His work has included strategy, market research, and due diligence for clients large & small across the beverage industry. Nathan’s area of focus and expertise is the Beverage Alcohol market, with particular focus on the ever changing Craft Beer Market, which he has built a passion for as both an analyst and consumer. Nathan is graduate of Rensselaer Polytechnic Institute holding a B.S. in Industrial & Management Engineering with concentrations in Operations, Marketing, & Finance.


Share with Friends

Register Today

To register, please fill out the information or if you're already registered, click below:


First Name
Last Name
Job Title
Dept/Mail/Stop Suite
Postal Code
Work Email
Time Zone
Which of the following best describes your job title?
Which of the following best describes the primary product produced or the service performed at your location?
Subscribe/renew Beverage Industry eNews:
Subscribe to Beverage Industry for free:
By clicking “register”, you acknowledge that you have read BNP Media’s Privacy Policy, agree to its terms, and consent to allow BNP Media to use your information consistent with the Privacy Policy. You agree your information submitted will be shared with the sponsor(s) of the webinar.
A BNP Media Event. © Copyright 2019 BNP Media. All rights reserved.