Marketing Strategies Event Planners Need
Attendee Experience Design

Now more than ever before events are closer to the heart of the marketing mix, from experience design and content creation & delivery to performance measurement. Events continue to be the most powerful channel to elevate individuals, organizations and industries. 

Event planners have an opportunity to be a leading voice in marketing! Operational logistics excellence is not enough to deliver engaging experiences. A successful event requires both a well-designed strategy, an effective operational plan and execution. 

Join our industry leaders as they share tips on what event planners can learn from event marketers to design engaging attendee experiences.

Key takeaways:

• Marketing strategies to implement in your next event
• Key themes that are emerging in the event marketing landscape
• Tips to design an unforgettable attendee experience that directly supports marketing objectives
• Marketing technology at the intersection with event technology to drive event marketing excellence

Help shape the conversation by dropping your questions in the pre-webinar lobby.

This is part one of a three-episode series. Future episodes include:

• Sponsorship program design to drive engagement and revenue
• Measuring the value of business events to realize marketing goals and objectives