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Affron®: From the mind to the sight

Start Date:7/17/2020

Start Time:12:00 PM CEST

Duration:60 minutes


Globally, we are experiencing a collective grief unlike anything before and while much of what is felt today is temporary there will be lasting impacts on individual well-being. As a result, our attitudes toward mental health are changing with people more open to talk about their struggles. Hence, consumer priorities have changed, and they are focusing on mental health and on a holistic approach to mind-body wellness.

Are you seeking a holistic, all-in-one solution to balance the mind, enhance mood, and get restorative sleep? Pharmactive Biotech Products, S.L., is presenting affron®, an extraordinary saffron extract of the highest quality, endorsed by 6 human clinical studies, patented, and with well-defined mechanisms of action.

Secondly, we are presenting affronEYE®, a premium ingredient designed to care for the eyes exposure to oxidative stress promoted by the ageing process or blue light.

We kindly invite you to participate in the webinar to discover the most clinically studied saffron ingredient worldwide and the fastest absorption antioxidant for eye health. These top-notch solutions will help your customers to look on the bright side of life.


German Gonzalez

Commercial Director

Pharmactive Biotech Products, S.L.

Master Degree in Chemistry, MBA in Industrial Management, Master course in Occupational Risk Prevention. Joint global career experience over 18 years in Business Direction and Management (Sales and Operations). Knowledge and background in Production Management (Lean Manufacturing, TPM, JIT, etc.), Quality and Environment Management (ISO, BRC, IFS, etc.), and Projects Management (R+D+i, incentives programs and grants, strategic development, etc.) in several business sectors like industrial manufacturing, high technological qualification services, as well as consulting. Collaborative universitary professor.

Daniel Gonzalez-Hedström

Scientific Researcher

Pharmactive Biotech Products, S.L.

Daniel González-Hedström obtained his Biochemistry degree in 2016 at the Universitat de les Illes Balears (Spain). After completing the Biochemistry Degree, he obtained his Master in Pharmacological Research at the Universidad Autónoma de Madrid (Spain), where he carried out his Master Thesis about the cardiovascular insulin resistance in an experimental model of childhood obesity in rats. Daniel González Hedström is doing his PhD in Pharmacology and Physiology at the Research & Development department of the company Pharmactive Biotech Products S. L. in collaboration with the research group of Dr. Miriam Granado, who protects the doctoral thesis, under the Doctorado Industrial fellowship by the Comunidad de Madrid. His work is focused on the development of new plant-based nutraceuticals and tests its functionality In vitro and In vivo. He has recently published 5 papers in Q1 journals and he has participated in many different scientific congresses.

Marguerite Gerritsen

Managing Director

Pharmactive Biotech Products, S.L.

Marguerite Gerritsen joined Pharmactive in 2019 as Managing Director, primarily in charge of leading the international expansion of the business. Marguerite has a background in international business, strategic marketing and innovation management and has worked in a variety of international companies in either life sciences & biotech, speciality plastics & industrial chemicals. Recognizing the transformative power of botanicals on consumer health and wellbeing, she is using these insights at Pharmactive to create a meaningful and inspired workplace, that is driven by science always and with a focus on continued innovation

Adrian Lopresti PhD

Managing Director, Clinical Research Australia & Adjunct Senior Lecturer, Murdoch University

Murdoch University, Australia

Dr Adrian Lopresti is a Clinical Psychologist in private practice, managing director at Clinical Research Australia, and adjunct senior lecturer at Murdoch University, Western Australia. He has over 20 years of clinical experience working with children and adults experiencing a range of mental health conditions. Dr Lopresti has experience in several psychological therapies and has received extensive training in nutritional and lifestyle treatments for mental health disorders. Dr Lopresti regularly publishes in peer-reviewed, and high-impact journals on the effects of diet, nutraceuticals, sleep, and exercise for the treatment and prevention of depression, anxiety, attention deficit hyperactivity disorder (ADHD), and bipolar disorder. He has completed several clinical trials investigating the effects of saffron, and other herbal ingredients for the treatment of anxiety, depression, and overall wellbeing in children and adults. Dr Lopresti is also the founder of Personalised Integrative Therapy, and regularly conducts workshops both nationally and internationally.

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