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DATE: MAY 15-16, 2019
TIME: 10am-4pm Eastern Time

Join thousands of marketing and business professionals from around the globe for the industry’s premier word-of-mouth marketing virtual event. Learn word-of-mouth marketing best practices, trends, and strategies from industry experts - like Jay Baer - and leading brands - such as HubSpot and Trustpilot.

With topics spanning across customer referral, affiliate, influencer, and partner marketing, we’ll explore challenges facing marketers today, such as:

  • Leveraging the power of word-of-mouth marketing

  • Learning what works and what doesn’t, so we don’t waste precious time (or budget!)

  • Tying word-of-mouth marketing initiatives to ROI to drive business growth

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SESSIONS & SPEAKERS

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KEYNOTE: HOW TO TURN YOUR CUSTOMERS INTO VOLUNTEER MARKETERS





Jay Baer is the world’s most inspirational marketing, customer experience, and customer service thought leader. He’s a Hall of Fame speaker and emcee. New York Times best-selling author of six books. An Internet pioneer. A 7th-generation entrepreneur. And the founder of five, multi-million dollar companies.

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HOW TO APPROACH INFLUENCER MARKETING





Shane Barker teaches Personal Branding & Influencer Marketing at UCLA and has been recognized as one of the 100 Most Influential People in Influencer Marketing.

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THE MARRIAGE OF REVIEWS & REFERRALS





Meghan MacCune manages a Customer Success team at Trustpilot. Her prime focus is ensuring Trustpilot’s customers successfully adopt Trustpilot’s technology and see a return on their investment in customer reviews, including increased conversion rates, customer retention, brand loyalty, improved search engine results and customer feedback.

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MARKETING RESEARCH: STATE OF THE CREATOR ECONOMY





Ryan Schram is the Chief Operating Officer at IZEA. He is responsible for a range of disciplines - including global client development, corporate strategy, customer success, marketing communications, M&A, and talent acquisition/retention.

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3 KEYS TO GROWTH THAT MOST B2B MARKETERS MISS





Adam Goyette is the VP of Marketing at G2 Crowd. With over 15 years of experience developing digital, social andcontent marketing strategies that drive customer engagement, lead generation, and revenue growth, he now heads up marketing for the real-time and unbiased user review platform, G2 Crowd.

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